6 Tips to Raising Prices Without Losing Customers

Many lawn care companies are incredibly hesitant to raise prices because they’re afraid of

their clients’ reactions.

Here’s a few tips to raise your prices without losing all of your customers.

Learn more about how to raise your prices.

1. Be HonestTell your customers that you’re raising your prices to stay at the top of the market in terms of service

and quality.Learn more tips to raising prices.

2. Educate Your CustomersThey don’t know ANYTHING about mowing, or

landscaping, or cleaning, or any service industry. Explain what you’ll be investing

in with the money!

Learn which number is the most important one for you to watch in your business.

Tell your customers why you have to raise your prices –

• Explain how you do your job.• Explain all the things you have to do to get the

job done correctly.• Explain to them that they are paying you

because you know how to do this job like nobody else.

• Most of your customers will understand, and that’s all it’s going to take.

3. Thank Your Customers

• Thank your customers for being loyal. • Thank your customers for taking a risk with

you. • Thank your customers for sticking with you.

4. Don’t apologize!

Don’t feel guilty about raising your prices or

feel like you are somehow taking

advantage of your customers.

If you apologize, some of your customers are going to think that YOU

don’t think you’re worth it.

Explain why you have to raise prices, and move on. This is not something that you’re

doing wrong—it’s a business reality!

5. TestIf you have 300 clients, don’t raise your prices on all 300 clients at the same time. Test it first!

Learn how to make sure you are setting your prices correctly.

Call up a few of them, explain the situation, be honest, and thank them.

Gauge their reaction.

Testing allows you to:

• Fine-tune your approach to raising your prices.• Learn all of the concerns that your test clients

have about your changes.• Nail down the process, and keep more of your

customers.

6. Over DeliverFor the first few visits after you’ve raised your prices, make sure that you put in those nice

finishing touches to remind them that, “Hey, this company is definitely

worth the price.”

Raising your prices can be intimidating and scary. If you follow these few tips, you’ll find that your clients will be much more understanding of your case. Be confident, and good luck!

Service Autopilot helps you track your expenses so you can figure your

costs accurately.