TiE Mumbai's Smash Up - Where Startups Mashup

Only those who are asleep make no mistakes

- Ingvar Kamprad

The others either Startup or Mashup…

27-28 April, 2012

Victor Menzes Convention Centre, IIT Bombay

TiE Mumbai presents…

Alok Kejriwal@rodinhood

Mahesh Murthy@maheshmurthy

Sameer Guglani@guglanisam

Vishal Gondal@vishalgondal

We’re Proud To Co Host#SMASHUP

@tiemumbai

Principle

Most startups do at least one thing right - but not everything right!

(hence, the need to learn from each other)

Smash up = ?

• High energy un-conference• For the startups + by the startups• 2,000 ft overview Devoid of Big Boys’ gyan• High on audience engagement• Startup Pavilion, Talent Hunt, Bazaar, Stories,

Workshop, Black Book.• Leave your suits home• Fun!

Auditorium

Dome 2nd Floor

Staircase

Staircase

Sta

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Ka

tta/

Netw

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ing

Lo

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Seminar

Rooms/ Startup

Pavilion

Victor Menzes Convention center – IIT-B

Un conference Venue

Un conference Modules

1. Panels2. Keynotes3. Talent hunt4. Smashers!5. Smashers Special: Stand Up Comic Show by Jay Hind TV

1. Workshops

2. Startup Pavilion

1. Speed- Date with VCs

2. Mentoring Camp

Main Auditorium

SeminarRooms

Dome

1. Shout Fest

2. F&B

3. SMS Connect & Wikis

Startup Katta(Networking Lounge)

Un conference Modules

1. Startup Panels ( Main Auditorium)

– 3-4 startups will be showcased

– One growth stage entrepreneur to moderate

– The conversation will be a source of fundamental learnings and

inspiration for the audience.

– The audience will engage with the startups via QnA and Polls

– 45 min

– Panel Themes: Team Building, Bootstrapping, Sales & Marketing,

Failcon/Learning from failures

Un conference Modules

2. Keynotes ( Main Auditorium)

– 3 keynotes during the day

– Delivered by entrepreneurs who have scaled and exited startups in

the past decade.

– Will provide a 5,000 to 10,000 ft perspective on entrepreneurship

and set the stage for the upcoming panels

– 20-30 min

Un conference Modules

3. Talent Hunt (Main Auditorium)

– Grab the mic, pitch the audience and find your co-founders/

founding team members!

– Entrepreneurs who register before 18 April 2012 will get a

chance to pitch to the audience.

– Preference to those hunting for Co- Founders and CXOs.

– Presented using a single slide format prescribed by the

organisers.

– 5 min each

Un conference Modules

4. Speed Dating with VCs ( Dome)

– 6-8 VCs will host breakfast on round tables

– 5 delegates per table.

– 3 min interaction between the VC and the entrepreneur.

– 15 min per table : The group moves on to the next table when the

buzzer goes off.

– Entrepreneurs who apply before 18 April 2012 and are shortlisted

as per the criteria, will participate.

Un conference Modules

5. Mentoring Camp ( Dome)

– 6-8 round tables with 1 mentor each

– Delegates who register before 25 April 2012 will

– Mentors include TiE Senior AM and CMs

– 20 min per table. 2 x 1hour sessions

Un conference Modules

6. Startup Pavilion ( Seminar Rooms)

– Octonorm stalls are passé.

– Pavilion Booth = 70-seater classrooms : central a/c + remote

controlled shades + overhead projector + black board + full day.

Mentors include TiE Senior AM and CMs

– Money Alone Can’t Buy:

Convince us about an enticing strategy to

engage/entertain/educate the audience for 3x1 hr sessions.

– Bazaar Sessions will be promoted by the organisers.

– Can showcase their enterprise throughout the day.

Un conference Modules

6. Startup Pavilion ( Seminar Rooms)

– Pricing:

– TiE Member: INR 5,649 per booth

– Non- member: INR 8,999 per booth

– Inclusive of 2 delegate passes + 1 booth

– 1 booth can be shared by 2 startups

– Apply now:

Convince us by sending your engagement strategy and intent to

buy : smashup@tiemumbai.org

latest by 18 April 2012

Un conference Modules

6. Startup Pavilion ( Seminar Rooms)

– Engagement Ideas to kick start:

• Host a workshop to educate your prospective customers

• Organize an expert talk to establish thought leadership

• Host an entertainment show to engage the audience

• Host an open house discussion

Un conference Modules

6. Startup Pavilion ( Seminar Rooms)

Un conference Modules

7. Startup Katta (Networking Lounge /Foyer)

– SMS Connect: Set meetings with prospective partners,

employees, investors and vendors via SMS Connect

– Public Wiki: Stick a post it and speak your mind. Great connecting

tool if leveraged well.

– Food and Beverage Counters.

– Build your Own Huddle and start your session

– Shout Fest: Grab the mic and pitch your startup.

Un conference Modules

8. Smashers (Auditorium)

– 3 Co Hosts of this Un-conference will lead a team of 3-4 startups.

– These startups will make a quick fire elevator pitch to the Co-Host

panel & the audience followed by cross questioning from the other

2 Co-Hosts.

– The Co-Hosts and audience will award points on the basis of the

live cross-questioning.

– The startup with most points will be awarded as the Smasher!

– 90 min

Un conference Modules

8. Smashers (… contd.)

– Entrepreneurs who have registered for Smash Up and head

(existing) startups can apply for Smashers

– The startups need to get a recommendation/reference from a

mentor/investor .

– The first shortlist process may involve voting of the startups on

Facebook.

– Write to smashup@tiemumbai.org

27 April 2012 | Post Lunch

Un conference Modules (Pre Event)

Un conference Modules (pre-event)

3-4 Parallel Expert Tracks

Tentative topics

• Fine tuning pitches

• Branding for startups

• Low-cost sales & marketing/ Digital marketing to drive sales

• Practical business plan for mature start-ups

150 min | 27 April post lunch

9. Workshops (Seminar Room)

Un conference Modules (pre-event)

Post workshop

Session to inspire the audience with the story of an entrepreneur

who has scaled and exited successfully.

90 min | 27 April Evening

10. My Story with Beerud Sheth (Webaroo)

The Un-Conference diary

A directory of all participating *

• Startups and their jobs openings• Investors • Incubators & accelerators• Service providers• Bazaar startup profiles• Other startup resources

Notepad

• Each page of the notepad would have 2 tweet advice from senior enterprising Indians.

Un Conference Schedule

Sponsor/Partner Messages

Speaker Profiles

* For those who register before 25 April 2012

Pricing (INR)

* Annual TiE Mumbai membership is worth INR 3,371^ Only event access - not to workshops/ VC & Incubator pitch fests/ VC Breakfast/Mentoring camp. *Get categorized mention in unconference diary if registered by 25 Apr

Delegate Type

Startup : TiE Member

Startup : Non Member

Startup + TiE Membership*

Student Member

Student Non-Member

Service provider +

Incubators/Accelerators ^+

Investors ^+

Until 18 Apr

849 (-75%)

1,699 (-50%)

3,649 (-75%+)

299 (-92%)

849 (-75%)

5,649

5,649

8,449

Until 25 Apr After 25 Apr / Spot

1,249 (-63%)

2.549 (-25%)

4,099 (-63%+)

449 (-87%)

1,249 (-63%)

8,449

8,449

12,649

1,699 (-50%)

3,399

5,099 (-50%)

549 (-83%)

1,699 (-50%)

N/A

N/A

N/A

Registration Benefits

Registration: Access

Smashup@ tiemumbai.org+91- 22- 422 00 100