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Smash Up is poised to be India’s largest unconference that is for the startups & by the startups. Its a high energy unconference aimed for: Start-ups - looking to learn from other startups | Aspiring entrepreneurs - looking to learn the ropes and take baby steps | Professionals - wanting to reclaim life by working for startups. The unconference will be primarily devoid of ‘gyan’ and will feature Talent Hunts, Shout Fests, Speed dating with VCs, VC and Incubator Pitchfests, Startup panels, Smashers!, Startup Bazaar and mentoring. Speakers: Co Hosted by Mahesh Murthy, Vishal Gondal, Alok Kejriwal and other iconic speakers Venue: Victor Menzez Convention Centre, IIT Bombay, PowaiFormat: Unconference
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Only those who are asleep make no mistakes
- Ingvar Kamprad
The others either Startup or Mashup…
27-28 April, 2012
Victor Menzes Convention Centre, IIT Bombay
TiE Mumbai presents…
Alok Kejriwal@rodinhood
Mahesh Murthy@maheshmurthy
Sameer Guglani@guglanisam
Vishal Gondal@vishalgondal
We’re Proud To Co Host#SMASHUP
@tiemumbai
Principle
Most startups do at least one thing right - but not everything right!
(hence, the need to learn from each other)
Smash up = ?
• High energy un-conference• For the startups + by the startups• 2,000 ft overview Devoid of Big Boys’ gyan• High on audience engagement• Startup Pavilion, Talent Hunt, Bazaar, Stories,
Workshop, Black Book.• Leave your suits home• Fun!
Auditorium
Dome 2nd Floor
Staircase
Staircase
Sta
rtup
Ka
tta/
Netw
ork
ing
Lo
un
ge
Seminar
Rooms/ Startup
Pavilion
Victor Menzes Convention center – IIT-B
Un conference Venue
Un conference Modules
1. Panels2. Keynotes3. Talent hunt4. Smashers!5. Smashers Special: Stand Up Comic Show by Jay Hind TV
1. Workshops
2. Startup Pavilion
1. Speed- Date with VCs
2. Mentoring Camp
Main Auditorium
SeminarRooms
Dome
1. Shout Fest
2. F&B
3. SMS Connect & Wikis
Startup Katta(Networking Lounge)
Un conference Modules
1. Startup Panels ( Main Auditorium)
– 3-4 startups will be showcased
– One growth stage entrepreneur to moderate
– The conversation will be a source of fundamental learnings and
inspiration for the audience.
– The audience will engage with the startups via QnA and Polls
– 45 min
– Panel Themes: Team Building, Bootstrapping, Sales & Marketing,
Failcon/Learning from failures
Un conference Modules
2. Keynotes ( Main Auditorium)
– 3 keynotes during the day
– Delivered by entrepreneurs who have scaled and exited startups in
the past decade.
– Will provide a 5,000 to 10,000 ft perspective on entrepreneurship
and set the stage for the upcoming panels
– 20-30 min
Un conference Modules
3. Talent Hunt (Main Auditorium)
– Grab the mic, pitch the audience and find your co-founders/
founding team members!
– Entrepreneurs who register before 18 April 2012 will get a
chance to pitch to the audience.
– Preference to those hunting for Co- Founders and CXOs.
– Presented using a single slide format prescribed by the
organisers.
– 5 min each
Un conference Modules
4. Speed Dating with VCs ( Dome)
– 6-8 VCs will host breakfast on round tables
– 5 delegates per table.
– 3 min interaction between the VC and the entrepreneur.
– 15 min per table : The group moves on to the next table when the
buzzer goes off.
– Entrepreneurs who apply before 18 April 2012 and are shortlisted
as per the criteria, will participate.
Un conference Modules
5. Mentoring Camp ( Dome)
– 6-8 round tables with 1 mentor each
– Delegates who register before 25 April 2012 will
– Mentors include TiE Senior AM and CMs
– 20 min per table. 2 x 1hour sessions
Un conference Modules
6. Startup Pavilion ( Seminar Rooms)
– Octonorm stalls are passé.
– Pavilion Booth = 70-seater classrooms : central a/c + remote
controlled shades + overhead projector + black board + full day.
Mentors include TiE Senior AM and CMs
– Money Alone Can’t Buy:
Convince us about an enticing strategy to
engage/entertain/educate the audience for 3x1 hr sessions.
– Bazaar Sessions will be promoted by the organisers.
– Can showcase their enterprise throughout the day.
Un conference Modules
6. Startup Pavilion ( Seminar Rooms)
– Pricing:
– TiE Member: INR 5,649 per booth
– Non- member: INR 8,999 per booth
– Inclusive of 2 delegate passes + 1 booth
– 1 booth can be shared by 2 startups
– Apply now:
Convince us by sending your engagement strategy and intent to
buy : [email protected]
latest by 18 April 2012
Un conference Modules
6. Startup Pavilion ( Seminar Rooms)
– Engagement Ideas to kick start:
• Host a workshop to educate your prospective customers
• Organize an expert talk to establish thought leadership
• Host an entertainment show to engage the audience
• Host an open house discussion
Un conference Modules
6. Startup Pavilion ( Seminar Rooms)
Un conference Modules
7. Startup Katta (Networking Lounge /Foyer)
– SMS Connect: Set meetings with prospective partners,
employees, investors and vendors via SMS Connect
– Public Wiki: Stick a post it and speak your mind. Great connecting
tool if leveraged well.
– Food and Beverage Counters.
– Build your Own Huddle and start your session
– Shout Fest: Grab the mic and pitch your startup.
Un conference Modules
8. Smashers (Auditorium)
– 3 Co Hosts of this Un-conference will lead a team of 3-4 startups.
– These startups will make a quick fire elevator pitch to the Co-Host
panel & the audience followed by cross questioning from the other
2 Co-Hosts.
– The Co-Hosts and audience will award points on the basis of the
live cross-questioning.
– The startup with most points will be awarded as the Smasher!
– 90 min
Un conference Modules
8. Smashers (… contd.)
– Entrepreneurs who have registered for Smash Up and head
(existing) startups can apply for Smashers
– The startups need to get a recommendation/reference from a
mentor/investor .
– The first shortlist process may involve voting of the startups on
Facebook.
– Write to [email protected]
27 April 2012 | Post Lunch
Un conference Modules (Pre Event)
Un conference Modules (pre-event)
3-4 Parallel Expert Tracks
Tentative topics
• Fine tuning pitches
• Branding for startups
• Low-cost sales & marketing/ Digital marketing to drive sales
• Practical business plan for mature start-ups
150 min | 27 April post lunch
9. Workshops (Seminar Room)
Un conference Modules (pre-event)
Post workshop
Session to inspire the audience with the story of an entrepreneur
who has scaled and exited successfully.
90 min | 27 April Evening
10. My Story with Beerud Sheth (Webaroo)
The Un-Conference diary
A directory of all participating *
• Startups and their jobs openings• Investors • Incubators & accelerators• Service providers• Bazaar startup profiles• Other startup resources
Notepad
• Each page of the notepad would have 2 tweet advice from senior enterprising Indians.
Un Conference Schedule
Sponsor/Partner Messages
Speaker Profiles
* For those who register before 25 April 2012
Pricing (INR)
* Annual TiE Mumbai membership is worth INR 3,371^ Only event access - not to workshops/ VC & Incubator pitch fests/ VC Breakfast/Mentoring camp. *Get categorized mention in unconference diary if registered by 25 Apr
Delegate Type
Startup : TiE Member
Startup : Non Member
Startup + TiE Membership*
Student Member
Student Non-Member
Service provider +
Incubators/Accelerators ^+
Investors ^+
Until 18 Apr
849 (-75%)
1,699 (-50%)
3,649 (-75%+)
299 (-92%)
849 (-75%)
5,649
5,649
8,449
Until 25 Apr After 25 Apr / Spot
1,249 (-63%)
2.549 (-25%)
4,099 (-63%+)
449 (-87%)
1,249 (-63%)
8,449
8,449
12,649
1,699 (-50%)
3,399
5,099 (-50%)
549 (-83%)
1,699 (-50%)
N/A
N/A
N/A
Registration Benefits
Registration: Access
