ThoughtCommons - Out Of Boardroom Thinking
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- 1. Out-Of-BoardroomThinking
- 2. These are your customers
- 3. Some are satisfied
Some are delighted
Some are dissatisfied
Some are fuming
- 4. But they understand their problems and needs
- 5. At times, they can generate more ideas than an organization
internally can
- 6. Invite them to an online community
- 7. Connect them with each other
- 8. Initiate discussions, set directions, throw pointers and
moderate
Thats a great response, lets refine and vote for top ideas.
Lets get some ideas on what new stuff youd like.
What about our packaging?
- 9. Encourage and incentivize
Its not just the reward, but, the empowerment, the recognition,
and, the creative involvement that makes them
participate
- 10. As a result of collective discussion and ideation, most
latent needs and most approved ideas will emerge which can then be
quantitatively verified
- 11. What do you get?
Not that research is useless, just that simple things can be useful
too