3. Some are satisfied
Some are delighted
Some are dissatisfied
Some are fuming
4. But they understand their problems and needs
5. At times, they can generate more ideas than an organization
internally can
6. Invite them to an online community
7. Connect them with each other
8. Initiate discussions, set directions, throw pointers and
moderate
Thats a great response, lets refine and vote for top ideas.
Lets get some ideas on what new stuff youd like.
What about our packaging?
9. Encourage and incentivize
Its not just the reward, but, the empowerment, the recognition,
and, the creative involvement that makes them
participate
10. As a result of collective discussion and ideation, most
latent needs and most approved ideas will emerge which can then be
quantitatively verified
11. What do you get?
Not that research is useless, just that simple things can be useful
too
