There Is No ROI From Social Media!

There Is No ROI From Social Media!

Then Where Is TheReturn On All

This Time, Effort And Expense?

The Answer Comes From Asking TheRight Questions

A Return on Money or People?

Money Doesn’t CreateA Return UnlessPeople Use It To

Create Value

When Value isCreated It Gets Propagated ByUsing Media

How Do People Create An ROI From Media?

Media Comes InMany Forms

ImagesAudioText

VideoSlides

On-Line Off-Line

And Last But Not LeastA Conversation Is

A Form Of New Media

Before The Advancement

Of Social technologyConversations By and Between

People Were Contained

Now Conversations Are No Longer Contained

Rather Fluid Like WaterFlowing Everywhere

Social TechnologyHas Accelerated The

Power Of ConversationsBoth On-Line And Off-Line

Now ConversationsHave Taken On A Form

Of New Media

New Media Reflects People’s Desires

Crowds of People Are Sharing Information

And They Are GettingTheir Information From……

People Are Using ……..Searches Referencing Social Media

People Are UsingSocial Media With

An Intent……

What Is The Intent?

To Buy, Sell or Learn?

Buying, Selling & Learning..

Where Do PeopleGo To Find

Information?

What Do They Do When They Find It?

Who Provides ThemWith The Information

They Seek?

What Is The ValueOf Information?

Conversations Are Transforming Markets

Conversations

Are

Relational

Old Advertising & Marketing Methods Are Not Relational

People Trust People and Not Institutions

The Web Is Fueling Changes In How

Markets Operate

Can Your Business Reach The Market?

If Reached

How Will You

Engage?

WhereIs Your Market?

When WillThe Market Find You?

Why Will

People Find

You?

What Is

Your Intent?

How WillYou Create

Value?

By Creating Conversational

Content That Is In Context With The

Markets Intent

Mass Media Is No Longer The “Link” to

The Market.

The “Link” IsNow “Social Intent”

What IsSocial Intent?

An Exchange Which Helps People Find What

They Want and Need

Not A One Way Push or Tricks To Get People To

Buy From You

ROI is Now An Economy of Intent…

That Is Driven By Your Intent Of Returning Value (IOR)

www.socialmediadirection.com jay.deragon@gmail.com david@davidbullock.net

The Different Between

Those That Create An

ROI And Those That Don’t Is Intent!

There Is No ROI From Social Media…..

ROI Is Only Created ByThe Value Of Intent!

Is Your Organization Ready…

Or Will You Be Run Over?

What Is Your Intent?

Jay.deragon@gmail.com www.socialmediadirections.com