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Everyone seems consumed with social media ROI. Social media doesn't create an ROI rather people and money do. So how do people use social media to create an ROI?
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There Is No ROI From Social Media!
Then Where Is TheReturn On All
This Time, Effort And Expense?
The Answer Comes From Asking TheRight Questions
A Return on Money or People?
Money Doesn’t CreateA Return UnlessPeople Use It To
Create Value
When Value isCreated It Gets Propagated ByUsing Media
How Do People Create An ROI From Media?
Media Comes InMany Forms
ImagesAudioText
VideoSlides
On-Line Off-Line
And Last But Not LeastA Conversation Is
A Form Of New Media
Before The Advancement
Of Social technologyConversations By and Between
People Were Contained
Now Conversations Are No Longer Contained
Rather Fluid Like WaterFlowing Everywhere
Social TechnologyHas Accelerated The
Power Of ConversationsBoth On-Line And Off-Line
Now ConversationsHave Taken On A Form
Of New Media
New Media Reflects People’s Desires
Crowds of People Are Sharing Information
And They Are GettingTheir Information From……
People Are Using ……..Searches Referencing Social Media
People Are UsingSocial Media With
An Intent……
What Is The Intent?
To Buy, Sell or Learn?
Buying, Selling & Learning..
Where Do PeopleGo To Find
Information?
What Do They Do When They Find It?
Who Provides ThemWith The Information
They Seek?
What Is The ValueOf Information?
Conversations Are Transforming Markets
Conversations
Are
Relational
Old Advertising & Marketing Methods Are Not Relational
People Trust People and Not Institutions
The Web Is Fueling Changes In How
Markets Operate
Can Your Business Reach The Market?
If Reached
How Will You
Engage?
WhereIs Your Market?
When WillThe Market Find You?
Why Will
People Find
You?
What Is
Your Intent?
How WillYou Create
Value?
By Creating Conversational
Content That Is In Context With The
Markets Intent
Mass Media Is No Longer The “Link” to
The Market.
The “Link” IsNow “Social Intent”
What IsSocial Intent?
An Exchange Which Helps People Find What
They Want and Need
Not A One Way Push or Tricks To Get People To
Buy From You
ROI is Now An Economy of Intent…
That Is Driven By Your Intent Of Returning Value (IOR)
www.socialmediadirection.com [email protected] [email protected]
The Different Between
Those That Create An
ROI And Those That Don’t Is Intent!
There Is No ROI From Social Media…..
ROI Is Only Created ByThe Value Of Intent!
Is Your Organization Ready…
Or Will You Be Run Over?
