The Truth About Promotional Products

The Truth About Promotional Products

Do they work?

http://www.shopletpromos.com/

Shoplet_Promos

Shoplet.Promos

Three Important Questions

Are they used often by successful companies?

Do consumers enjoy them?

Most importantly…

ARE THEY EFFECTIVE?

Are Promotional Products Used Often?

80% of ALL consumers owned a Promotional Product in the past year

2011 – Promotional Product sales totaled over

$17 BILLION

These sales include over 20 categories of customizable products

Are Promotional Products Used Often?

Industry Stats

Industry Sales Volume in Billions

How Do Consumers Feel About Promotional Products?83% of consumers enjoy

receiving promotional items

60% of recipients of promotional items keep them for at least one year

48% want more!

What We Know:Businesses use them

frequently

Consumers really enjoy them but...

BUT ARE THEY EFFECTIVE?

Some Statistics…Promotional shirts, promotional hats, promotional bags

Other Advertising Tools

Recall, Recognition, Sales

87% remember the advertiser after wearing their product

◦76% could recall product, company, and message

◦42% had a MORE favorable impression after receiving promotional product

Recall, Recognition, Sales

62% have done business with advertiser after receiving promotional product

24% of those that hadn’t done business yet claim they are more likely to do business in the future

Promotional Product OverviewPromotional Products is a giant

industry

Most consumers LOVE promotional items

They significantly help recognition and recall

They help generate sales

Sources

http://www.ppai.org

http://www.asicentral.com