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Ever wondered if promotional products were actually useful? Are you interested in buying promotional products and want more information? Find some useful information on the subject here!
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The Truth About Promotional Products
Do they work?
http://www.shopletpromos.com/
Shoplet_Promos
Shoplet.Promos
Three Important Questions
Are they used often by successful companies?
Do consumers enjoy them?
Most importantly…
ARE THEY EFFECTIVE?
Are Promotional Products Used Often?
80% of ALL consumers owned a Promotional Product in the past year
2011 – Promotional Product sales totaled over
$17 BILLION
These sales include over 20 categories of customizable products
Are Promotional Products Used Often?
Industry Stats
Industry Sales Volume in Billions
How Do Consumers Feel About Promotional Products?83% of consumers enjoy
receiving promotional items
60% of recipients of promotional items keep them for at least one year
48% want more!
What We Know:Businesses use them
frequently
Consumers really enjoy them but...
BUT ARE THEY EFFECTIVE?
Some Statistics…Promotional shirts, promotional hats, promotional bags
Other Advertising Tools
Recall, Recognition, Sales
87% remember the advertiser after wearing their product
◦76% could recall product, company, and message
◦42% had a MORE favorable impression after receiving promotional product
Recall, Recognition, Sales
62% have done business with advertiser after receiving promotional product
24% of those that hadn’t done business yet claim they are more likely to do business in the future
Promotional Product OverviewPromotional Products is a giant
industry
Most consumers LOVE promotional items
They significantly help recognition and recall
They help generate sales
Sources
http://www.ppai.org
http://www.asicentral.com
