The Tech Effect: Discover the Simple Solution that 1000s of Organization Are Using to Grow...

The Tech Effect:Discover the Simple Solution that 1000s of Organizations Are Using to Grow Membership In Today’s World

A Webinar presented by Wild Apricot

The Tech Effect

Run Ragged

Run RaggedChasing down members for

renewals

Run Ragged Stacks of paperwork :(

Chasing down members for

renewals

Run Ragged

Excel nightmare!

Stacks of paperwork :(

Chasing down members for

renewals

Run Ragged

Excel nightmare!

Stacks of paperwork :(

Chasing down members for

renewals

A dozen other

systems!!

Run Ragged

Excel nightmare!

Stacks of paperwork :(

Chasing down members for

renewals

A dozen other

systems!!

Events….ughh

Run Ragged

Excel nightmare!

Stacks of paperwork :(

Chasing down members for

renewals

A dozen other

systems!!

Events….ughh Gotta go to the bank...again.

Run Ragged

Excel nightmare!

Stacks of paperwork :(

Chasing down members for

renewals

A dozen other

systems!!

Events….ughh Gotta go to the bank...again.

All on your own.

The Lifesaver Hack

Jim CarneyPresident, Rhode Island Academy of Physician Assistants

“25% growth in the first month.”

Niki PassmoreExecutive Director, Chisholm Trail 100 Club

“I spend less time and get better

results.”

Janet BarclayFounder & Director, Golden Horseshoe Virtual Assistants

Group

“I have more time to devote to member

issues and/or my own business.”

What You Will Learn Today

● The Tech Effect — why it’s harder to grow

● The Lifesaver Hack to save time and unlock growth

● What you can do today

A free event tool at the end

Say “Hi!”

Terry Ibele

Donald Cowper

50,000 membership managers use Wild Apricot everyday

10 years old!

#1 Membership Management Software Provider

A Story for All Membership Organizations

Associations Clubs Nonprofits

…. And everything in between

Ray

Designed by Asierromero - Freepik.com

Growth Slump

The Heart of the Association: Personal Relationships

Excel nightmare!

Stacks of paperwork :(

Chasing down members for

renewals

A dozen other

systems!!

Events….ughh Gotta go to the bank...again.

All on your own.

Calling All Members

Monthly Meet & Greets

Quarterly Conferences

15% Membership Growth Target

The Right Diagnosis

The Tech Effect

The Tech Effect

1. Brain Changes

2. Everything Everywhere

3. Personalization

4. Payments

The Tech Effect 1 — Brain Changes

Designed by Maestro99 - Freepik.com

“It would be one thing if

the ill effects went

away as soon as we turned off

our computers

and mobiles. But they don’t.”

— Nicholas Carr

Author, The Shallows: What the Internet Is Doing to Our Brains

Smartphone ownership for people over the age of 65 grew 58% last year.

Pew Research

Source: BCG from Pew Research Center Data January 2014 The Web at 25 in the U.S. / July 2015 Technology Device Ownership: 2015

Designed by Asierromero - Freepik.com

The Tech Effect 2 — Everything Everywhere

The Mobile Tipping Point

2014 — Adults began to spend more time accessing digital media from their mobile devices than from desktops or laptops.

Kleiner Perkins Caufield & Byers report "Internet Trends 2015"

http://www.kpcb.com/blog/2015-internet-trends

How Does Your Website Look On A Mobile Device?

The Tech Effect 3 — Personalization

73% of consumers prefer to buy products from companies that personalize their experience.

Accenture

https://www.accenture.com/us-en/insight-earn-customer-trust-personalization-research

Hi, Donald

People opened personalized emails 29% more than non-personalized emails.

Plus, they clicked on a link in a personalized email 41% more.

Experian Marketing Service

http://www.experian.com/marketing-services/email-market-study-2013.html

Impersonal Email Blasts

Subject: REGISTRATION OPEN for SMA Quarterly Conference on Oct 11!

Body: Our best conference yet on everything to do with Sports Massage Therapy is on October 11. Registration is open!

Join us for a full day of education, training, the latest technology & techniques, and networking. This is the biggest industry event in the State! Here’s a snippet of what’s in store:

● Two keynotes: Ashley Spires and David Booth

Choose from a dozen sessions, including our popular panel of sports therapists and physiciansBreakout session presenters include Helaine Becker, Anne Carter, Shane Peacock, and StinsonA networking event afterwards

Go to tsma.com/events to download the registration form. Then, mail the form and make out the check to: Ray, TSMA.

See you on the 11th!

-Ray and the Board

The Tech Effect 4 — Payments

Designed by Rocketpixel - Freepik.com

In the last 12 years, online sales have shot up 500%.

Statistica

http://www.statista.com/statistics/271449/annual-b2c-e-commerce-sales-in-the-united-states/

In 2014, over half of all online purchases were made from a mobile device.

Monitise

http://www.monitise.com/what-we-think/2014/06/25/important-mobile-engagement-2014/

The Tech Effect

1. Brain Changes

2. Everything Everywhere

3. Personalization

4. Payments

1. Provide Payments and Registration Online

The 5 Key Changes

1. Provide Payments and Registration Online

2. Automate Renewals

The 5 Key Changes

1. Provide Payments and Registration Online

2. Automate Renewals

3. Use Data to Personalize at Scale

The 5 Key Changes

1. Provide Payments and Registration Online

2. Automate Renewals

3. Use Data to Personalize at Scale

4. Constantly Send Reminders

The 5 Key Changes

1. Provide Payments and Registration Online

2. Automate Renewals

3. Use Data to Personalize at Scale

4. Constantly Send Reminders

5. Deliver an Up-To-Date, Mobile Website

The 5 Key Changes

The Lifesaver Hack

1. Provide Payments and Registration Online

2. Automate Renewals

3. Use Data to Personalize at Scale

4. Constantly Send Reminders

5. Deliver an Up-To-Date, Mobile Website

Membership Management Software

Membership Management

Software

Q: Have You Heard of Membership Management Software?

Membership Management

Software

Ray’s Actual Results: 25% Growth in Members

Designed by Asierromero - Freepik.com

“This is by FAR the earliest we have ever sold out a ski trip... Our President and Board are also

tremendously impressed.”— Gary Rubens, Past President, Web Administrator

“We decided to go with Wild Apricot and it’s been nothing but a pleasure. We thought we had 140-160 [members] and now we’re up to 220 and it has really helped us increase our membership."

— Marvin Hancock, Treasurer

“When I first started, our membership database was located on my laptop and nowhere else, and everything was being done manually. We became clients of Wild Apricot in 2012...It has freed-up so much

of my time.”— Chris Elkanick, Membership Coordinator/Administrative Director

#1 Membership Management Software Provider

Try it Free for 30 Days

The Ultimate Event Planning Checklist

Any Questions?

THE END