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The Tech Effect:Discover the Simple Solution that 1000s of Organizations Are Using to Grow Membership In Today’s World
A Webinar presented by Wild Apricot
The Tech Effect
Run Ragged
Run RaggedChasing down members for
renewals
Run Ragged Stacks of paperwork :(
Chasing down members for
renewals
Run Ragged
Excel nightmare!
Stacks of paperwork :(
Chasing down members for
renewals
Run Ragged
Excel nightmare!
Stacks of paperwork :(
Chasing down members for
renewals
A dozen other
systems!!
Run Ragged
Excel nightmare!
Stacks of paperwork :(
Chasing down members for
renewals
A dozen other
systems!!
Events….ughh
Run Ragged
Excel nightmare!
Stacks of paperwork :(
Chasing down members for
renewals
A dozen other
systems!!
Events….ughh Gotta go to the bank...again.
Run Ragged
Excel nightmare!
Stacks of paperwork :(
Chasing down members for
renewals
A dozen other
systems!!
Events….ughh Gotta go to the bank...again.
All on your own.
The Lifesaver Hack
Jim CarneyPresident, Rhode Island Academy of Physician Assistants
“25% growth in the first month.”
Niki PassmoreExecutive Director, Chisholm Trail 100 Club
“I spend less time and get better
results.”
Janet BarclayFounder & Director, Golden Horseshoe Virtual Assistants
Group
“I have more time to devote to member
issues and/or my own business.”
What You Will Learn Today
● The Tech Effect — why it’s harder to grow
● The Lifesaver Hack to save time and unlock growth
● What you can do today
A free event tool at the end
Say “Hi!”
Terry Ibele
Donald Cowper
50,000 membership managers use Wild Apricot everyday
10 years old!
#1 Membership Management Software Provider
A Story for All Membership Organizations
Associations Clubs Nonprofits
…. And everything in between
Ray
Designed by Asierromero - Freepik.com
Growth Slump
The Heart of the Association: Personal Relationships
Excel nightmare!
Stacks of paperwork :(
Chasing down members for
renewals
A dozen other
systems!!
Events….ughh Gotta go to the bank...again.
All on your own.
Calling All Members
Monthly Meet & Greets
Quarterly Conferences
15% Membership Growth Target
The Right Diagnosis
The Tech Effect
The Tech Effect
1. Brain Changes
2. Everything Everywhere
3. Personalization
4. Payments
The Tech Effect 1 — Brain Changes
Designed by Maestro99 - Freepik.com
“It would be one thing if
the ill effects went
away as soon as we turned off
our computers
and mobiles. But they don’t.”
— Nicholas Carr
Author, The Shallows: What the Internet Is Doing to Our Brains
Smartphone ownership for people over the age of 65 grew 58% last year.
Pew Research
Source: BCG from Pew Research Center Data January 2014 The Web at 25 in the U.S. / July 2015 Technology Device Ownership: 2015
Designed by Asierromero - Freepik.com
The Tech Effect 2 — Everything Everywhere
The Mobile Tipping Point
2014 — Adults began to spend more time accessing digital media from their mobile devices than from desktops or laptops.
Kleiner Perkins Caufield & Byers report "Internet Trends 2015"
http://www.kpcb.com/blog/2015-internet-trends
How Does Your Website Look On A Mobile Device?
The Tech Effect 3 — Personalization
73% of consumers prefer to buy products from companies that personalize their experience.
Accenture
https://www.accenture.com/us-en/insight-earn-customer-trust-personalization-research
Hi, Donald
People opened personalized emails 29% more than non-personalized emails.
Plus, they clicked on a link in a personalized email 41% more.
Experian Marketing Service
http://www.experian.com/marketing-services/email-market-study-2013.html
Impersonal Email Blasts
Subject: REGISTRATION OPEN for SMA Quarterly Conference on Oct 11!
Body: Our best conference yet on everything to do with Sports Massage Therapy is on October 11. Registration is open!
Join us for a full day of education, training, the latest technology & techniques, and networking. This is the biggest industry event in the State! Here’s a snippet of what’s in store:
● Two keynotes: Ashley Spires and David Booth
Choose from a dozen sessions, including our popular panel of sports therapists and physiciansBreakout session presenters include Helaine Becker, Anne Carter, Shane Peacock, and StinsonA networking event afterwards
Go to tsma.com/events to download the registration form. Then, mail the form and make out the check to: Ray, TSMA.
See you on the 11th!
-Ray and the Board
The Tech Effect 4 — Payments
Designed by Rocketpixel - Freepik.com
In the last 12 years, online sales have shot up 500%.
Statistica
http://www.statista.com/statistics/271449/annual-b2c-e-commerce-sales-in-the-united-states/
In 2014, over half of all online purchases were made from a mobile device.
Monitise
http://www.monitise.com/what-we-think/2014/06/25/important-mobile-engagement-2014/
The Tech Effect
1. Brain Changes
2. Everything Everywhere
3. Personalization
4. Payments
1. Provide Payments and Registration Online
The 5 Key Changes
1. Provide Payments and Registration Online
2. Automate Renewals
The 5 Key Changes
1. Provide Payments and Registration Online
2. Automate Renewals
3. Use Data to Personalize at Scale
The 5 Key Changes
1. Provide Payments and Registration Online
2. Automate Renewals
3. Use Data to Personalize at Scale
4. Constantly Send Reminders
The 5 Key Changes
1. Provide Payments and Registration Online
2. Automate Renewals
3. Use Data to Personalize at Scale
4. Constantly Send Reminders
5. Deliver an Up-To-Date, Mobile Website
The 5 Key Changes
The Lifesaver Hack
1. Provide Payments and Registration Online
2. Automate Renewals
3. Use Data to Personalize at Scale
4. Constantly Send Reminders
5. Deliver an Up-To-Date, Mobile Website
Membership Management Software
Membership Management
Software
Q: Have You Heard of Membership Management Software?
Membership Management
Software
Ray’s Actual Results: 25% Growth in Members
Designed by Asierromero - Freepik.com
“This is by FAR the earliest we have ever sold out a ski trip... Our President and Board are also
tremendously impressed.”— Gary Rubens, Past President, Web Administrator
“We decided to go with Wild Apricot and it’s been nothing but a pleasure. We thought we had 140-160 [members] and now we’re up to 220 and it has really helped us increase our membership."
— Marvin Hancock, Treasurer
“When I first started, our membership database was located on my laptop and nowhere else, and everything was being done manually. We became clients of Wild Apricot in 2012...It has freed-up so much
of my time.”— Chris Elkanick, Membership Coordinator/Administrative Director
#1 Membership Management Software Provider
Try it Free for 30 Days
The Ultimate Event Planning Checklist
Any Questions?
THE END
