The Social CEO: Trends and Practices of Top Executives

THE SOCIAL CEOTRENDS AND PRACTICES OF TOP EXECUTIVES

Agenda

• The Latest Social Media Statistics• Industry Trends – The C-Suite on Social• How to be a Social CEO

I consider my organization to be…

• New to social media• Comfortable, but still experimenting• Using social media strategically• A fully integrated social business

I myself am…

• Too busy to spend any time on social media• Interested, but unsure how best to use social

personally• Happy to let my staff manage our social media• A very social leader

Some Statistics

• Source: The Realtime Report, March 22, 2013

Association Social Media Survey

• Collaboration of: – Association Trends– Qrisp Research

0%10%20%30%40%50%60%70%80%90%

100%

Facebook Twitter YouTube

0%10%20%30%40%50%60%70%80%90%

100%

Facebook Twitter YouTube

2012 Social Media Use in the Industrial Sector

LinkedIn

Source: Global Spec Industry Trends Report

Facebook

2012 Social Media Use in the Industrial Sector

Twitter

2012 Social Media Use in the Industrial Sector

2012 Social Media Use in the Industrial Sector

So what about the C-suite?

2012 IBM CEO Study

71%70% 71%

Textof CEOs felt social business

will be important to their organization in 3 years

70%of CIOs

Source: Deloitte/MIT Study

28%14%

28%

of CEOs

14%of CIOs

TODAY

Handouts

What’s in it for your staff?

41% 43%Agree

Strongly Agree

84%

believe social media gives their company a competitive edge

21%Participates in Social Media

What’s in it for your customers?

What’s in it for you?

Source: cnet.com

Source: Digital Daya on Mashable

There are two ways to be a social CEO.

1. Use social media personally and professionally

Benefits of Twitter for CEOs

• Break real time news and information• Establish thought leadership• Build presence in case of crisis• Be the face of the company – transparency• Be the face of the company – values• Build relationships with influencers• Be the influencer others want to connect to

HANDOUT

Tip: SPI Twitter List

Tip: SPI LinkedIn Group

There are two ways to be a social CEO.

1. Use social media personally and professionally

2. Bring social principles to life and support your organization’s social efforts.

Build the infrastructure for social

• Assign a social media team• Define goals• Set policies• Establish training• Manage change

Source: McKinseyQuarterly

“Simply put, CEOs and their executives set the cultural tone for an organization. Through participation, they implicitly promote the use of social technologies. That will make their organizations more competitive and better able to adapt to sudden market changes.”

- Forbes.com on the IBM CEO Study

THANK YOU

Maddie Grantweb strategist, association practice

ICF Ironworksmaddie.grant@icfi.com

@maddiegrant