The Secrets Of A Successful Social Media Marketing Strategy

The secrets of a successful social media

strategy

How facebook, twitter and blogs can help your bottom line

matthew chamberlin

Facebook.com/mchamberlin

Linkedin

twitter @mchamberlin

e-mail: matthew@clearcastdigitalmedia.com

it is a conversation powered by...

BLOGS

RSS

forumswikis

what are the benefits?

Engagement

Trust

conversation

previously untapped collective intelligence

networking (biz and personal)

the big three70MM active users in US

240MM worldwide700,000+ new accounts per dayMore than half out of college

55+ year old women fastest growing group

user numbers hard to come bybut grew over 1500% YOY 2008-09

Average income $58,000Interests skew towards news, restaurants, sports,politics

only network that skews more male than female (57%-43%)

up 361% yoy 2007-0830MM professionals from 150 industries

job search and networking

Successful case study• Start early

• Ladder support

• Empower superusers

• provide source materials for ugc

• Use tools people are familiar with

• make it easy to find

• make it scale

• mobile devices

• have a great team

citizen journalism

other examples:

Sichuan earthquakeTsunamiMumbai

why should i care?• SM is gaining trust

• Growth industry

• president obama

• one falls, another rises

• can be cost efficient

• versatile and niche oriented

• the internet is social

5 ways to gauge your social media readiness

1. how are you listening?

2. do you know who your customers are?

3. who are the voices of your company?

4. goals

5. resources

a few things social

media is not

a campaign

a substitute or replacement for what you are already doing

free

a zero sum game

We call it “social media”Our kids call it “life”

Digital nativesvs

digital immigrants

matthew chamberlin

Facebook.com/mchamberlin

Linkedin

twitter @mchamberlin

e-mail: matthew@clearcastdigitalmedia.com