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How facebook, twitter and blogs can help your bottom line
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The secrets of a successful social media
strategy
How facebook, twitter and blogs can help your bottom line
it is a conversation powered by...
BLOGS
RSS
forumswikis
what are the benefits?
Engagement
Trust
conversation
previously untapped collective intelligence
networking (biz and personal)
the big three70MM active users in US
240MM worldwide700,000+ new accounts per dayMore than half out of college
55+ year old women fastest growing group
user numbers hard to come bybut grew over 1500% YOY 2008-09
Average income $58,000Interests skew towards news, restaurants, sports,politics
only network that skews more male than female (57%-43%)
up 361% yoy 2007-0830MM professionals from 150 industries
job search and networking
Successful case study• Start early
• Ladder support
• Empower superusers
• provide source materials for ugc
• Use tools people are familiar with
• make it easy to find
• make it scale
• mobile devices
• have a great team
citizen journalism
other examples:
Sichuan earthquakeTsunamiMumbai
why should i care?• SM is gaining trust
• Growth industry
• president obama
• one falls, another rises
• can be cost efficient
• versatile and niche oriented
• the internet is social
5 ways to gauge your social media readiness
1. how are you listening?
2. do you know who your customers are?
3. who are the voices of your company?
4. goals
5. resources
a few things social
media is not
a campaign
a substitute or replacement for what you are already doing
free
a zero sum game
We call it “social media”Our kids call it “life”
Digital nativesvs
digital immigrants
