The Problem With Radio On Hold

Radio on hold?

• Competitor’s advertisements

• DJ banter

• Unhappy news reports

• Questionable song lyrics

• Off-tune static

Radio on hold?

“When you place a caller on hold and transmit music via your telephone lines, that is a public performance of the music. It is your responsibility to obtain permission to perform ASCAP songs from ASCAP or directly from the copyright owner.”

Aren’t The Stations Already Licensed?

“That agreement does not cover further public performance by those receiving the radio broadcast signal. When radio music is used in music-on-hold, that use is a separate performance under the copyright law.”

callers on hold prefer something other than music

76

%

ICM CORP. STUDY

You’re missing a critical marketing opportunity to inform, educate and sell more.

On hold marketing is the missing piece.

• Reduce hang-ups

• Shorter perceived wait-time

• Build relationships

• Reinforce your brand

• Improve customer service

What can on hold marketing do?

You’ll sell more products and services

But most importantly:

$ 20%buy based on what they hear while holding.

IMC CORP. STUDY

"We have seen loan volume triple since adding Easy On Hold.“

Brad R. Warner, CEOFAIRLESS CREDIT UNION

We can help your business grow, too.

We work with any phone system.

What happens next?

We’ll write a custom script.

You’ll hear your custom production online in just 3 days.

Voices and music will bring it to life.

Easy, right?Now let’s find out about you.