The Power Of Advocacy Marketing

20th October, 2011 John Horsley | Director

The power ofadvocacy marketingPresentation By John Horsley At SoCon2011

FUBARThe Economy

FUBARThe Economy

Data The New Oil

Data The New Oil

FUBARThe Economy

Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries.

Decision makers consider their personal experience (58%) first when short-listing tech vendors, followed by word-of-mouth and industry analyst reports, tied at 51%.

Advertising (17%) and direct marketing (21%) were listed as the least important information sources when short-listing possible vendors.

(Study: "Tech Decision Maker," Hill & Knowlton, January 2009)

Hubspot: The Facebook Marketing Update - Spring 2011 Free eBook

Hubspot targeted senior marketing decision makers at companies of 25 employees or more with an offer to download a high quality eBook about Facebook marketing best practices.

Hubspot: The Facebook Marketing Update - Spring 2011 Free eBook

Results:Clicks: 3,207Forms Submitted: 903 Qualified Leads: 106

Hubspot: The Facebook Marketing Update - Spring 2011 Free eBook

Whitepaper Campaign:Oracle Corporation Leveraging the Power of Social Media

Oracle Corporation Social CRM campaign targeted IT, Sales and Marketing job titles at US and Canadian companies with 500+ employees

Whitepaper Campaign:Oracle Corporation Leveraging the Power of Social Media

Clicks 3,198Forms Submitted 944Marketing Qualified Leads 197

Whitepaper Campaign:Oracle Corporation Leveraging the Power of Social Media

Clicks 3,198 Forms Submitted 944Marketing Qualified Leads 197

• Reach more people with your message

• Reduce time and cost of identifying buyers

• Shorten the sales funnel and reduce salescycles

• Gain immediate market insights

• Measure ROI

Why we built

John HorsleyCNOAce-A-Metric.com+44 794 905 0711John.Horsley@ace-a-metric.comHttp://linkedin.com/in/digitalmarketing

Thank You