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20th October, 2011 John Horsley | Director The power of advocacy marketing Presentation By John Horsley At SoCon2011

The Power Of Advocacy Marketing

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John Horsley, Presentation at SoCon2011, 20th of October, 2011, ICO, London

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20th October, 2011 John Horsley | Director

The power ofadvocacy marketingPresentation By John Horsley At SoCon2011

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FUBARThe Economy

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FUBARThe Economy

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Data The New Oil

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Data The New Oil

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FUBARThe Economy

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Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries.

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Decision makers consider their personal experience (58%) first when short-listing tech vendors, followed by word-of-mouth and industry analyst reports, tied at 51%.

Advertising (17%) and direct marketing (21%) were listed as the least important information sources when short-listing possible vendors.

(Study: "Tech Decision Maker," Hill & Knowlton, January 2009)

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Hubspot: The Facebook Marketing Update - Spring 2011 Free eBook

Hubspot targeted senior marketing decision makers at companies of 25 employees or more with an offer to download a high quality eBook about Facebook marketing best practices.

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Hubspot: The Facebook Marketing Update - Spring 2011 Free eBook

Results:Clicks: 3,207Forms Submitted: 903 Qualified Leads: 106

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Hubspot: The Facebook Marketing Update - Spring 2011 Free eBook

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Whitepaper Campaign:Oracle Corporation Leveraging the Power of Social Media

Oracle Corporation Social CRM campaign targeted IT, Sales and Marketing job titles at US and Canadian companies with 500+ employees

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Whitepaper Campaign:Oracle Corporation Leveraging the Power of Social Media

Clicks 3,198Forms Submitted 944Marketing Qualified Leads 197

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Whitepaper Campaign:Oracle Corporation Leveraging the Power of Social Media

Clicks 3,198 Forms Submitted 944Marketing Qualified Leads 197

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• Reach more people with your message

• Reduce time and cost of identifying buyers

• Shorten the sales funnel and reduce salescycles

• Gain immediate market insights

• Measure ROI

Why we built

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John HorsleyCNOAce-A-Metric.com+44 794 905 [email protected]://linkedin.com/in/digitalmarketing

Thank You