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John Horsley, Presentation at SoCon2011, 20th of October, 2011, ICO, London
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20th October, 2011 John Horsley | Director
The power ofadvocacy marketingPresentation By John Horsley At SoCon2011
FUBARThe Economy
FUBARThe Economy
Data The New Oil
Data The New Oil
FUBARThe Economy
Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries.
Decision makers consider their personal experience (58%) first when short-listing tech vendors, followed by word-of-mouth and industry analyst reports, tied at 51%.
Advertising (17%) and direct marketing (21%) were listed as the least important information sources when short-listing possible vendors.
(Study: "Tech Decision Maker," Hill & Knowlton, January 2009)
Hubspot: The Facebook Marketing Update - Spring 2011 Free eBook
Hubspot targeted senior marketing decision makers at companies of 25 employees or more with an offer to download a high quality eBook about Facebook marketing best practices.
Hubspot: The Facebook Marketing Update - Spring 2011 Free eBook
Results:Clicks: 3,207Forms Submitted: 903 Qualified Leads: 106
Hubspot: The Facebook Marketing Update - Spring 2011 Free eBook
Whitepaper Campaign:Oracle Corporation Leveraging the Power of Social Media
Oracle Corporation Social CRM campaign targeted IT, Sales and Marketing job titles at US and Canadian companies with 500+ employees
Whitepaper Campaign:Oracle Corporation Leveraging the Power of Social Media
Clicks 3,198Forms Submitted 944Marketing Qualified Leads 197
Whitepaper Campaign:Oracle Corporation Leveraging the Power of Social Media
Clicks 3,198 Forms Submitted 944Marketing Qualified Leads 197
• Reach more people with your message
• Reduce time and cost of identifying buyers
• Shorten the sales funnel and reduce salescycles
• Gain immediate market insights
• Measure ROI
Why we built
John HorsleyCNOAce-A-Metric.com+44 794 905 [email protected]://linkedin.com/in/digitalmarketing
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