The ‘Old Guard’ Acquires the ‘Next Generation’: How Acquisitions Can Change Internal...

M: Gil FriendNatural Logic@gfriend

John ForakerAnnie’s@AnniesCEO

Steve YoungGeneral Mills@SYoung1234

Seth GoldmanHonest Tea@HonestSeth

The ‘Old Guard’ Acquires the ‘Next Generation’: How Acquisitions Can Change Internal Dynamics around Sustainability

#SB16SD #ActivatingPurpose

New and Evolving Cases of Partnerships Devoted to Circularity

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New and Evolving Cases of Partnerships Devoted to Circularity

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MODERATOR: Scott Hamlin, Co-Founder & CEO, Looptworks��PANELISTS:Jacqueline Drumheller, Sustainability Manager Alaska Air

Margaret Morey-Reuner, Director, Strategic Partnerships and Business Development, Timberland

Ian Rosenberger, Founder & CEO, Thread International

@mmoreyreuner@timberland

www.timberland.com

Our Vision:To be the largest, most sustainable, outdoor lifestyle brand on Earth.

TEPSTimberland Environmental Product

Standards

TEPS• expands environmental standards to

apply to all product categories

• In store communications about green attributes of products will increase

• Overall impact and visibility for the brand’s values will be greater.

BottlestoBoots

timberlandtires.com

TirestoBoots

Thank You

@mmoreyreuner@timberland

@ianrosenberger@thread

@ianrosenberger@threadintl

WHERE OUR CLOTHES COME FROM IS AS IMPORTANT AS WHERE WE TAKE THEM

Why don’t more brands use more recycled materials?

Ground to GoodTM

Why don’t more brands use more recycled materials?

28,235,000 bottles5,383 tons14,000,378 gallons$158,235,901

BECAUSE THEY’RE…

BORING

Commodity recycled doesn’t get it done.

Sell moreSell at a premiumSell more at ticket

The things we buy have life.

How is your supplier delivering “life”?

“Thread has raised the bar for brand partnerships”Senior Global Brand Manager-Timberland

(Product Hidden)

Leading traceability

Authentic Storytelling

This PLUS, not instead of performance

ITG Burlington

Q&A

@threadintlthreadinternational.comian@threadinternational.com

Partnerships Devoted to Circularity: Case StudyJacqueline DrumhellerSustainable Brands June 7, 2016

Our Environmental StrategyREDUCE EMISSIONS in the Air and on the Ground

REDUCE Our Facility ENERGY Consumption

ELIMINATE WASTE to Landfill from our InflightService and Facility Operations

REDUCE CONSUMPTION of Non Sustainable Resources

Most Efficient Airline 5 Years in a Row

One million disposable cups, the amount used on airline flights every 6 hours in the US. ~www.chrisjordan.com

Reducing Waste to Landfill

Closing the Loop: Inflight Materials

44© 2016 Alaska Airlines - Confidential

Closing the Loop: Aircraft Seat Covers

Thank You

sustainability@alaskaair.com

Parting thought: If all passengers on US domestic flights packed 5 pounds less, it would save 64 million gallons of jet fuel each year and have a climate impact equivalent to grounding all domestic flights for 3 days, or shutting down all the dirty power plants in the US for 4 hours.

BEAUTY IN EXCESS

@Looptworks@LooptScott

We believe in clean air,clear drinking water,

and products that last a lifetime.In pioneering responsible manufacturing,and the power of business and humanity

to change the course of the future.

Water and Air

Looptworks is a brand partner helping to reach zero waste and closed loop goals. We work globally on solutions for both pre-consumer & post consumer excess

Upcycling – Extending the life of the material with no change to it’s

current make up

Downcycling – Extending the life of the material by transforming it for

additional, one time use.

Closed Loop – Systems design for the Circular Economy

We approach each challenge with a combination of:

Innovative Design – The Art/Science of Transformation at Scale

Alaska Airlines Carry-On Apparel Felt and Leather

Loopt Classics In Flight Moto

Innovative Designs

Northwest Neoprene Small Leather Goods

The Calvin Tiki

To view full collections visit:www. Looptworks.com

Authentic stories that gain earned media:

Impact

Some of our Brand Partners:

A partnership with Alaska Airlines

A partnership with Alaska Airlines

Process• Reverse Logistics• Collection, Sorting, Cleaning• Design and Product Development• Authentic Story Telling• PR, Social and Digital Marketing resulting in more than

100 million impressions to date. • Production• Sales

A partnership with Alaska Airlines

Environmental Impact• 5,000 pounds of leather airplane seats repurposed• +10 Million gallons of water conserved

Social Impact• Partnership with a non-profit providing jobs to adults

with disabilities integrated into the supply chain. • Made in the USA job creation.

Questions?

@Looptworks@LooptScottScott@looptworks.comSarah@looptworks.com

BEAUTY IN EXCESS

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GeneralMills&Annie’sSustainableBrandsConference2016

Health&WellnessSourcingEnvironmentWorkplaceCommunity

Annie’s– AMission-LedBrandInAction

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Simple, Natural and Organic Ingredients

Premium,Great Tasting Products

Real andAuthentic Roots

SociallyResponsible Practices Trust

Health&WellnessSourcingEnvironmentWorkplaceCommunity

GeneralMills– GroundedinPurpose

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Health&WellnessSourcingEnvironmentWorkplaceCommunity

TheWhyBehind“TreatTheWorldWithCare”

Reducingourenvironmentalfootprintisn’tjusttherightthingtodo– ourbusinessdependsonit.

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Health&WellnessSourcingEnvironmentWorkplaceCommunity

KeyFocusAreas

SOURCING.Sustainablysourcing100%ofour10priorityingredients

by2020

Wearecommittedto:

WATER.Improvingthesustainabilityofwaterusethroughoutoursupplychain

GREENHOUSEGASES

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Health&WellnessSourcingEnvironmentWorkplaceCommunity

IncreasingSustainabilityofIngredients

We’remakingprogresstowardourfiscal2020sourcinggoals

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Health&WellnessSourcingEnvironmentWorkplaceCommunity

OrganicInAction:Pollinators&Biodiversity

Providedmorethan1,000beesuitsandsmokers,andhelpedestablishcollectionandtrainingcentersforfarmersinSierraLeone

THECHALLENGEBeespollinatemorethan100U.S.cropsvaluedatnearly$15billion.Since2006,anaverageof30%ofhoneybees

havebeendyingeverywinter.Today,30%ofnativebumblebeesareatriskofextinction.OURRESPONSE

We’veinvestednearly$1millionsince2011tosupportpollinatorandbiodiversityefforts.

FarmerTraining Research

Collaboratewithleadingexpertstounderstandbeecolonycollapse,expandbeehabitatsandimprovetheeffectivenessofbeesas

pollinators

HabitatRestoration

Provideincreasedassistancetofarmersinrestoringhabitatforbeesonagriculturallandsin

theUS

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Health&WellnessSourcingEnvironmentWorkplaceCommunity

Annie’s&GeneralMillsàBetterTogetherFoodValuesinAmericaHaveChanged.

Annie’sisgoingtobeattheforefrontofthatchangeforGeneralMills.It’srightforconsumers.It’srightforourbusiness.It’stherightthingtodo.

Thechangeisn’tniche.It’smainstream.It’sachangethatstartsnow.

OurbusinessfocusistotakethesamegreatproductsthatAnnie’shasalwaysmade,

andmakethemavailabletomorepeopleinmoreplaces.

And,wearegoingtobringtheAnnie’sbrandanditsvaluestosomenewcategories,too.

Asweworktogether,wearegoingtopreserveandapplyALL ofAnnie’sgoodnesstoeverythingwedo.

Ourgoalistocreatea$1billionbusinessthatisin30million+Americanhouseholds.

Andindoingso,wearegoingtomakeGeneralMillsandallofitsbrandsandpeoplebetter.

Wearegoingtohelpourcompanyservetheworldbymakingfoodpeoplelove!

Health&WellnessSourcingEnvironmentWorkplaceCommunity

LookingAhead:BreakthroughPartnerships

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