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Mobile phone applications (e.g. iPhone apps) are changing the way that brands and consumers interact. As one of the early champions of mobile services in the restaurant industry, I've prepared a three-part discussion series to discuss how we believe "mobile apps" can and should be used by restaurant groups to expand customer relationships and increase same store sales.
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Preparing for 2010:The Mobile App Roadmap
PART 2 of 3
Noah N. GlassChief Executive Officer, GoMobo.com
“GoMobo’s comprehensive online and mobile ordering system is the best on the market.”
Jonathan Feld – SUBWAY® Chairman, FAFT Market 1
Tip #1: Begin It! Version 1.0
vs.
Tip #2: Make Your App Useful
200% 90% 35%USEFULUSEFUL
USEFUL
Tip #3: Here is where to start
1-Touch Store Locator™
Tip #4: Choose the Right Roadmap
A Framework to Consider
VERSION 1.0Location
VERSION 2.0Content
VERSION 3.0Transaction
A Casual Dining Restaurant Roadmap
VERSION 1.0Location
VERSION 2.0Content
VERSION 3.0Transaction
A Quick Service Restaurant Roadmap
VERSION 1.0Location
VERSION 2.0Content
VERSION 3.0Transaction
A Convenience Store Roadmap
ATM
VERSION 1.0Location
VERSION 2.0Content
VERSION 3.0Transaction
Tip #5: Have a solid foundation
Foundation: Integration through an API
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Foundation: Web-Based Admin System
Payment ProcessorPayment Processor
Mobile NetworksMobile Networks
Data TeamData Team
Distributed Common Web FrameworkDistributed Common Web Framework
Mobile WebsiteMobile
WebsiteWhite Labeled Website EngineWhite Labeled Website Engine
Standards-compliant Website
Standards-compliant Website
Restaurant Menu & Reporting Portal
Restaurant Menu & Reporting Portal
Admin ToolsAdmin Tools
Ordering & Payment EngineOrdering & Payment Engine PCI Sensitive Data Storage Vault
PCI Compliant Secure Network
Data CachingData CachingPrimary Database
Data Caching Layer
Location-Based Mobile App Ordering
Text Ordering
Restaurant Fax
Connection Manager
Connection Manager
POS Integration
POS Integration
Restaurant Point-of-Sale
Customer-facingOnline Ordering
24 Hour Call Center
Mobile Web
Automatic IVR Notification
Calls
Reporting & Feedbackto Restaurants
Reporting Engine
Reporting Engine
Monitoring & Escalation
Monitoring & Escalation
Menu Import & SynchronizationMenu Import & Synchronization
Loyalty ProgramsLoyalty Programs
Template Engine
Template Engine
3rd Party Apps
Foundation: Remote Transaction Platform
Preparing for 2010:Visualize Your Mobile App
PART 3 of 3
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