The impact of social media

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Presentation for Quakers & Business about the impact of social media on people, prepared by Annmarie Hanlon of Evonomie.

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The Impact of Social Media on People

Annmarie HanlonBA DipM MBA FCIM MIII MIoD

© Evonomie 2012

© Evonomie 2012

13% Buy via social media

82% use social media when buying

We are mobile

100M iPhones

sold since 2007

18.8 million of the UK mobile audience accessed social media via a mobile device in the 3 months to January 2012, an increase of 35.6% year on year

46% use social media daily

86% have used social media

What’s changed?

Friendships Shopping Networking

Getting helpMedicineSocial care

Travel Business Buying and sourcing