THE HAPPINESS YACHT: A Startup Model for Better Solving Problems, Getting Projects Done, and Being...

 #BMYacht.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h:p://businessmodels.ning.com  &  h:p://twi:er.com/RodKuhnKing  

Problem  Pain:  (Un)Known  

RED  OCE

AN   BLU

E  OCEAN

SoluKon  Gain:  (Un)Known  

Customer/  User  

                     Internal                        Resources  (Provider;  Assets;  Skills;  Values)  

Inputs/  Partners    

Channels  &  RelaKon-­‐  ships  

Product/  Service  (Tool/Output/Batch)  

VALUE  (HAPPINESS)  

Personal  Goal  (Job  To  Get  Done):  …………………………..………………………….…..………………….  1   2   3   4   5  

(To  Do/Vision)  (Done)   (Doing)  

u Und

erstand  

u Observe/M

odel  

u Ideate/M

odel  

Processes/  AcKviKes  (Tasks/AcFons)  

PAIN  (Disadvantages)  

DELIGHT  (Advantages)  

 Value  Engine  

(Proposi=on/AffirmaFon/Strategy)  H  a  p  p  i  n  e  s  s        A  c  c  o  u  n  t  I  n  g  

Happiness  Canvas  (“As  Is”)  

0  2  4  6  8  

10  i  

ii  

iii  

iv  0  2  4  6  8  10  

i  

ii  

iii  

iv  

BODY  (Physical)  

MIND  (Intellectual)  

HEART  (EmoFonal)  

SOUL  (Spiritual)  

Happiness  Canvas  (“To  Be”)