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Mark McCrindlemccrindle.com.au
The future of Australia:25 years of change
The future of Australia: 25 years of change
The future of Australia: 25 years of change
The future of Australia: 25 years of change
The future of Australia: 25 years of change
The future of Australia: 25 years of change
The future of Australia: 25 years of change
The future of Australia: 25 years of change
The future of Australia: 25 years of change
The future of Australia: 25 years of change
The future of Australia: 25 years of change
The future of meetings:25 years of change
The future of meetings: 25 years of change
The future of meetings: 25 years of change
The future of meetings: 25 years of change
Demographics
Demographics
70% 30%
0% 20% 40% 60% 80% 100%
Q. Are you male or female?(n=206)
Female Male
Demographics
84%
6%
5%
4%
1%
0.5%
0%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Australia / New Zealand
North America
Asia
Europe
Africa
Middle East
South America
Q. Where do you usually live?(n=206)
Demographics
21%
29%
33%
10%
6%
0% 5% 10% 15% 20% 25% 30% 35%
Chairman, CEO, President or…
Senior management
Middle management
Junior
Other (please specify)
Q. Which of the following best describes your position?(n=195)
Demographics
0%
34%
40%
24%
1%
0% 10% 20% 30% 40% 50%
18 - 21
22 - 36
37 - 51
52 - 70
71+
Q. What age will you be in 2016?(n=208)
Z
Y
X
BB
B
Attendees of the Future
8%
55%
36%
1%
0%
0%
0% 10% 20% 30% 40% 50% 60%
Extremely optimistic
Very optimistic
Somewhat optimistic
Somewhat pessimistic
Very pessimistic
Extremely pessimistic
Q. How optimistic are you about the future of the MICE industry for the next 15 years ahead?
(n=177)
2 in 3 extremely/Very optimistic
The future of meetings: 25 years of change
The future of meetings: 25 years of change
The future of meetings: 25 years of change
The future of meetings: 25 years of change
The future of meetings: 25 years of change
Meetings of the Future
40%
35%
20%
6%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Yes, I definitely would utilise this technology
Yes, I probably would utilise this technology
Maybe, I might utilise this technology
No, I would not utilise this technology
Q. If you could make keynote sessions more adaptive to the audience's needs by having conference delegates vote in
real time to influence and steer the content or to contribute to the story. would you utilise this technology?
(n=156)
Meetings of the Future
Attendees of the Future
Fun & experience Information
Attendees of the Future
Networking Content
Attendees of the Future
Sit & listen Interact & participate
Attendees of the Future
Conference length
SHORTER (8x)Networking time
LONGER (6x)
Meetings of the Future
70%
61%
57%
0% 20% 40% 60% 80% 100%
Conference & exhibition
Face-to-face & virtual
TED-style talks
Q. How important do you think the following program formats will become for business events in the future?
(extremely/very important)
Attendees of the Future
10 years ago
Now
10 years’ time
70 mins
50 mins
35 mins
1 hrAverage plenary session length
Attendees of the Future
89%
88%
86%
0% 20% 40% 60% 80% 100%
Delegates will expect more learnings/acquiredknowledge from events
Delegates will want a more personalised/customisedexperience at events
Delegates will continue to place a strong importanceon face-to-face meetings
Q. Please indicate your level of agreement with the following statements regarding how the expectations of delegates will change in the future.
(strongly/somewhat agree)
Attendees of the Future
89%
88%
86%
0% 20% 40% 60% 80% 100%
Q. Please indicate your level of agreement with the following statements regarding how the expectations of delegates will change in the future.
(strongly/somewhat agree)
More learning outcomes
More personalisation
Face to face
Attendees of the Future
43%
42%
13%
2%
0%
0% 10% 20% 30% 40% 50%
Extremely important
Very important
Somewhat important
Slightly important
Not at all important
Q. How important will the destination experience be for promoting a conference/business event in the future?
(n=147)
1 8 0 0 T R E N D S
m a r k @ m c c r i n d l e . c o m . a u
w w w . m c c r i n d l e . c o m . a u
Mark McCrindle
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