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A snapshot of the future of retail, the emerging generations, ever changing consumers and technology.
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Mark McCrindlemccrindle.com.au
The Future of Supermarket Shopping in Australia:
Engaging with the New Generations & Emerging Trends
Only occasionally in history do massive
demographic shiftscombine with huge
social changeand ongoing
generational transitionsand rapid
technological trendsso that within the span of a few decades,
society altogether alters.
FASTEST GROWING COUNTRY IN THE OECD
1.7%
1.7%
BIG AUSTRALIA GEOGRAPHICALLY
1.7%
BIG AUSTRALIA DEMOGRAPHICALLY
A U S S I E R H Y M I N G S L A N G
Joe Blake
Captain Cook
Frog and toad
Harold Holt
Barry Crocker
snake
look
road
bolt
shocker
COMMUNITY REDEFINED
THE GENERATIONS OF TODAY
LOCALLY SOURCED
GEN Y SHOPPING TRAITS
GENERATION ALPHA
“Foshizz my work gig is totes chron- the hours are defs cray cray but yolo.”
“I like my job.”
GENERATION Z
GENERATION ALPHA
1800 TRENDS (1800 876 637)[email protected]
