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The Fortune Cookie Principle
Alexandria Paudyn &
Brad Burneau
Agenda
The Truth Product and Services
The Truth
“We all want to feel like a part of something bigger than ourselves.”
~ Rob Walker
The Truth
Not just fact, figures and nutritional values.
Jimmy’s Ice Coffee Pampers Dippers Video
The Truth
What business are you in?
What do customers want from you?
How do your customers want to feel?
What can you do to get them there?
“You don’t find customers for your products, you find products for your customers.”
~ Seth Godin
Product and Services
Product and Services
Kevin Plank Under Armor
Alex’s Experience
Product and Services
Why does the world need your product or service?
Why you? Why now? How will you do this
better than anyone else?
How can your story make the product better?
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