The Endearment Effect

TheEndearment EffectSteve Sue, steve@storymanager.com

Strong Stories Sell

Why Endearment?

CustomerPreference

Why Endearment?

Customer Preference,Loyalty

Why Endearment?

Customer Preference,Loyalty &Referral

What’s Endearment?

Price Endearment

Brand = Endearment

Story = Endearment

Love = Endearment

EndearmentExercise

Strong Stories Sell

1. Your Mission

2. Story-Crafting

through

featuring

2. Story-Crafting

through

featuring

2. Story-Crafting

through

featuring

families

2. Story-Crafting

through

featuring

families

safe and stylish transportation

2. Story-Crafting

through

featuring

families

Swedish engineering

2. Story-Crafting

through

featuring

families

Swedish engineering

cutting-edge technology coupled with superior design.

2. Story-Crafting

through

that features

families

Swedish engineering

2. Story-Crafting

through

that features

families

Swedish engineering

Volvo. For Life.

3. Result

Volvo helps families get safe and stylish transportation through Swedish engineering

that features cutting-edge technology coupled with superior design.

Volvo. For Life.

3. Result: Vision Statement

Volvo helps families get safe and stylish transportation through Swedish engineering that features cutting-edge technology coupled

with superior design.Volvo. For Life.

3. Result: Mission Statement

Volvo helps families get safe and stylish transportation through Swedish engineering

that features cutting-edge technology coupled with superior design.

Volvo. For Life.

3. Result: Elevator Pitch

Hi, I’m __________ from Volvo.Volvo helps families get safe and stylish

transportation through Swedish engineering that features cutting-edge technology coupled

with superior design.Volvo. For Life.

4. Endearment Review

Love Cust POV Benefits

through

that features

families

Swedish engineering

Volvo. For Life.

Uniqueness Transparency

through

that features

families

Swedish engineering

Volvo. For Life.

Love Cust POV Benefits Uniqueness Transparency

through

that features

families

Swedish engineering

Volvo. For Life.

The Endearment Effect

= Preference,Loyalty &Referral

Love Cust POVBenefits

Uniqueness Transparency

Solutions

Customer Attraction Studies (CAS)Linguistic Assets & Strategies (LAS)

Web / Search Engine Optimization (SEO)

Likeability & Endearment Services

Steve@StoryManager.com

Solutions

Strong Stories Sell

FREE 30-Day Coupon Code: BBBLOVE

TheEndearment EffectLikeability & Endearment ServicesSteve Sue, steve@storymanager.com

Strong Stories Sell

The Endearment Effect

Business

Digital Transformation For Cloud Native Workloads€¦ · Geek and Cloud Ninja are just some of the terms of endearment people refer to me as. Leads the innovation of container-based

To view available discounts and to register visit: AME ORG ... · Firms of Endearment (FoE) Organizations that actively engage their people 5 10 15 years *Source: Firms of Endearment

WHITE HORSES SPA - Amazon S3 · sense of time recaptured — the perfect setting for White Horses, the spa in Trump Doonbeg. Named after an ages-old local endearment for the unbridled

The Power of Culture and Values in Project Success · Firms of Endearment focus on meeting all stakeholders needs. The four pillars of FoE are Conscious Leadership, Conscious Culture,

Purpose Led Transformation - TLC-Global · The goodpurpose study, 2013 3. Raj Sisodia, Firms of Endearment, 2007 4. Havas, Meaningful Brands Index, 2013 . 1.4 times more engaged and

TERMS ENDEARMENT - Bristol Community Collegecisweb.bristolcc.edu/~jca/cit121/handouts/Chapter1.pdf · TERMS ENDEARMENT Je ct i v e )- Dev~lop the ability to . . Compare speed . Express

Term Sheets – Terms of Endearment?

MDW Consulting & Researchmdwconsultingresearch.com/pdf/DiazWLovelaceCortes_2010.pdf · 2018. 1. 9. · endearment (mis lindos bebés). In this way, the series encourages viewers to

ENTREPRENEURIAL COLLABORATION: TERMS OF ENDEARMENT … · 2017-05-05 · ENTREPRENEURIAL COLLABORATION: TERMS OF ENDEARMENT OR RULES OF ENGAGEMENT? ESRC Centre for Business Research,

Terms of Endearment - First Baptist Church...Terms of Endearment • The writer shuns the legal term and uses a form of the Hebrew word “yada” (The legal term “go’el is used

Inday Dolls: Body Monologues and Lullabies for Freedom in ... · kasambahay or helper/maid. Originally though, the word means “Miss” or “Mademoiselle” as a personal endearment

The Value of a People Centric Approach to Mergers & … · 2018-11-12 · Similar analyses conducted by Sisodia, Sheth and Wolfe in their book, Firms of Endearment (2014) suggest

RESPECTFUL WORKPLACE - Cando · The use of demeaning terms of endearment ... A respectful workplace is one where all employees are treated fairly, difference is acknowledged and valued,

Vocabulary. Spanish term of endearment meaning grandfather… (abuelita would be grandmother; -ito and –ita are diminutives which are sometimes added

shamaremet.files.wordpress.com€¦ · Web viewwhich is a term of endearment). Conclusion: God / Yahowah does not want to be called the LORD, ... There are Five Terms and Conditions

CECP Presentation on International Giving Trends Mark ... · Source: Raj Sisodia, Firms of Endearment, Second Edition, 2003-2013; Project ROI, IO Sustainability & Babson Social Innovation

Rethinking the Role of Organizational and Employee Wellbeing 2019... · The Firms of Endearment (FoEs) The Key To Organizational Effectiveness • 28 widely loved companies

Algebra - cpb-us-e1.wpmucdn.com · Gone with the Wind Terms of Endearment The Great Ziegfeld On the Waterfront # Awards 13) Movie My Fair Lady Gigi Laurence of Arabia Gentleman's

THE 22nd ICPSK · Firms of Endearment Average annual Return 13.10% S&P 500 Average annual Return 4.12% Rajendra S. Sisodia, David B. Wolfe, and Jagdish N. Seth, Firms of Endearment:

#positivelastingmemories #souvenirsinoubliables …s21.q4cdn.com/612895086/files/doc_financials/annual... · 2016-11-09 · 1 Sisodia, Rajendra and Sheth, Jagdish N., Firms of Endearment: