The Endearment Effect

TheEndearment EffectSteve Sue, [email protected]

© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]

Strong Stories Sell

Why Endearment?


CustomerPreference

Why Endearment?


Customer Preference,Loyalty

Why Endearment?


Customer Preference,Loyalty &Referral

What’s Endearment?

Price Endearment


≠


Brand = Endearment



Story = Endearment



Love = Endearment


EndearmentExercise


Strong Stories Sell

1. Your Mission


2. Story-Crafting

helps

get

through

featuring


2. Story-Crafting

helps

get

through

featuring


Volvo

2. Story-Crafting

helps

get

through

featuring

families


Volvo

2. Story-Crafting

helps

get

through

featuring

families

safe and stylish transportation


Volvo

2. Story-Crafting

helps

get

through

featuring

families


Swedish engineering


Volvo

2. Story-Crafting

helps

get

through

featuring

families


Swedish engineering

cutting-edge technology coupled with superior design.


Volvo

2. Story-Crafting

helps

get

through

that features

families


Swedish engineering



Volvo

2. Story-Crafting

helps

get

through

that features

families


Swedish engineering


Volvo

Volvo. For Life.


3. Result

Volvo helps families get safe and stylish transportation through Swedish engineering

that features cutting-edge technology coupled with superior design.

Volvo. For Life.


3. Result: Vision Statement

Volvo helps families get safe and stylish transportation through Swedish engineering that features cutting-edge technology coupled

with superior design.Volvo. For Life.


3. Result: Mission Statement

Volvo helps families get safe and stylish transportation through Swedish engineering

that features cutting-edge technology coupled with superior design.

Volvo. For Life.


3. Result: Elevator Pitch

Hi, I’m __________ from Volvo.Volvo helps families get safe and stylish

transportation through Swedish engineering that features cutting-edge technology coupled

with superior design.Volvo. For Life.


4. Endearment Review

Love Cust POV Benefits

helps

get

through

that features

families


Swedish engineering


Volvo

Volvo. For Life.



© 2015, BizGym Fitness Center. All rights reserved. www.bizgym.com www.storymanager.com

Uniqueness Transparency

helps

get

through

that features

families


Swedish engineering


Volvo

Volvo. For Life.


Love Cust POV Benefits Uniqueness Transparency

helps

get

through

that features

families


Swedish engineering


Volvo

Volvo. For Life.


The Endearment Effect


= Preference,Loyalty &Referral

Love Cust POVBenefits

Uniqueness Transparency

Solutions

Customer Attraction Studies (CAS)Linguistic Assets & Strategies (LAS)

Web / Search Engine Optimization (SEO)


Likeability & Endearment Services

[email protected]

Solutions

Strong Stories Sell

FREE 30-Day Coupon Code: BBBLOVE


TheEndearment EffectLikeability & Endearment ServicesSteve Sue, [email protected]


Strong Stories Sell

Business

The Endearment Effect