The Creative Sustainable Opportunity

www.trinity‐planning.be

The creative sustainable opportunity

Green Business

Activism Deny

Policing Complying

Market is accelerator for change

Sustainability is innovation

These are old NY subway vessels jump starting new coral reefs

Wormpoop is the caviar of garden fertilisers, a current big box success in the US, inspired by waste streams and made out of 100% garbage

The land of efficiency

The land of effectiveness

Tap into the right side of the brain. Shift from “doing the thing right”, to let’s find “right things to do”,

Logic

Detail

Facts

Success

Present and past

Knowing

Feeling

Big picture

Imagination

Harmony

Present an future

Belief

Good news for creatives, entrepreneurs, thinkers, do’ers, developers, troublemakers, designers and storrytellers: This is the beginning of a new big creative challenge

Sustainability is all very nice, but I’m trying to run a business here (your boss)

How to build sustainable success? How to build profit in harmony with people and planet? How to make it accelerating synergies?

Profit

People Planet

#1 First increase profitability Remake processes with the help of R’s

Reflect | Rebuild | Rethink | Reduce | Re-feed

Re-use | Recycle | Respect | React

Reduce waste = Reduce energy =

= Reducing CO2 =

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Reducing costs

#2 Close the loops; Waste is uneconomical, it is a resource out of place

#3 Ask yourself: how would nature solve this?

#4 Challenge consumer conventions

#5 Create cultural innovation

#6 Provide bodies of knowledge and opinion

#7 Don’t be green, be good!

#8 Provide a flattering story

#9 Connect your brand promise with a big societal challenge

#10 Make it easy Make it part of life and routines

#11 Make it fun

Thanksforyoura7en8on!

www.trinity‐planning.be