TRANSIT ! Sustainability as creative opportunity

#1

SUSTAINABILITY IS COUNTER-INTUITIVE

WE’RE ONLY AT THE BEGINNING

#2

WHY IT PAYS TO GO FROM DARK GREY TO BRIGHT

GREEN The business reality and nothing but the business

reality

Equity

Economy

Ecology

Equity

Economy

EcologyTuringwasteintofood=

Reducingharm,tax,costandriskfornega<vepublicity

Equity

Economy

Ecology

Produc<onthatissafeforthelocalandglobalcommuni<es=Lessriskandmorefavourabilityamongstrategicstakeholders

Equity

Economy

EcologyAcompanythatishonourable,safe,healthyandpleasanttoworkfor

=Lesscostonrecruitmentandreten<onoftopandkeyprofiles

Equity

Economy

EcologyDopeopletreateach‐otherwithrespect?

=Lesscostonabsenteeismandlackofmo<va<on

Equity

Economy

EcologyAcompanythatcelebratediversityinskill,discipline,sex,ageandorigin

=Morecrea<ve,moreinnova<ve,moreopenforchange

Equity

Economy

EcologyEffec<veuseofmaterials

=Reduc<onofcost,increaseofpolicycompliance

Equity

Economy

EcologyEfficientuseofenergyandwater

=reducecost,footprintandriskfornon‐compliance

Equity

Economy

EcologyShakeupsociety,differen<atedbrand

andredefinedmarketswithsmarterandoutstandingbusinessmodel?=

Moreawareness,moreadmira<on,morebusiness

Equity

Economy

EcologySellmore.MakemoreprofitBeMerCost/benefitra<o

#3

HOW TO GET THERE

The roadmap

1.Viewingcomplianceasopportunityan<cipateregula<ons

2.MakingvaluechainssustainableLCA–op<mizingtheboMom‐line

3.DesigningsustainableProductsandservices(re)designsustainableofferings

4.Developingnewbusinessmodelsfindingnovelwaysofdeliveringandcapturingvalue

5.Crea<ngNext‐Prac<cePla[ormsblowthetake‐make‐wastelogic

#4

SUCCESS INGREDIENTS TO SPREAD THE NEWS

WELCOMEINTHEKITCHEN

1. Great first,

good second

2. Story enabling

3. Evangelize,

educate

4. Reliable TTP

5. Embrace point of

sales

6. Make it part of

routines

7. Make it fun

1) Be great first and be good second

2) Enable consumers to be part of the story and tell the story

3) Evangelize, Educate to build your market. Relocate dreams

4) Back-up with reliable TTP-credentials

4) Make green part of the innovation and make the marketing part of the product

5) Embrace point of sales. Show the story behind

TimberlandHuideveMerstraat

Antwerpen

6) Make it easy. Part of life and routines. Don’t think communication campaign, think communication program

7) In stead of making it obligatory, make it fun. Positive experience. Make it look nice. Make it worth talking about

#5

WHAT CAN WE DO FOR YOU?

Framethepoten<al Communicateyourstatusintherightway

Cooktherightdish

THANKS FOR YOUR ATTENTION