View
155
Download
1
Category
Preview:
DESCRIPTION
Rachel Parker of Resonance Content Marketing will show you why content marketing's time has come, how some companies are using it to their advantage, and how you can do the same for your business ... or your clients!
Citation preview
The Old/New World of Content MarketingThursday, January 10, 2013
Marketing … Then
Interruption-based
Focused on features and benefits
High-pressure
Marketing … NowInterruption-based?
Features & benefits?
High-pressure?
What Is Content Marketing?
“Basically, content marketing is the art of communicating with your
customers and prospects without selling.”
- Content Marketing Institute
BillboardsPrint Ads
Direct MailOnline AdsPromotional
Emails
Traditional Marketing
How-To VideosWebinars
White PapersBlogs
E-Newsletters
Content Marketing
Traditional Marketing = “Buy my stuff”
Content Marketing =
“How can I help?”
Traditional Marketing
Content Marketing
A Tale of Two Friends
CASE STUDY: US ARMY
Over 170 bloggers
Over 10,000 visits per month
CASE STUDY: BLENDTEC
BlendTec
700% increase in sales revenue
Over 500,000 YouTube subscribers
Over 219 million video views
GREAT! … UH, WHERE DO I START?
Step 1: Know Your Customer
Step 2: Know Your Content Sources
Step 3: Choose Your Media
Step 4: Choose Your Delivery Method
Step 5: Make a Plan
Step 6: Execute, Measure, Revise
QUESTIONS?
Want to know more?
Rachel Parkerresonancecontent.comrachel@resonancecontent.com713-595-6639
Recommended