View
2.470
Download
0
Category
Tags:
Preview:
DESCRIPTION
If you're following these 7 golden rules in your digital relationship marketing program, then chances are you're well on your way to a successful program
Citation preview
7 GOLDEN RULES IN DIGITAL RELATIONSHIP MARKETING
7 Golden Rules in Digital Relationship Marketing
1. Sharing, partnering, endorsing2. Perfect pitch3. Personalized and individualized4. Keep it simple, stupid5. Members only6. Personal investment7. It’s not about you
Sharing, Partnering, EndorsingEmpower others to increase your enrollment
Perfect PitchCommunication is planned and predictable (read: anticipated)
Image source: The Brand Builder Blog, http://bit.ly/6obg0q
Personalized and Individualized Know more than just my name, know what I want and
expect
Keep It Simple, StupidEverything about your program from enrollment to
engagement must be easy and fun
Members OnlyOffer special incentives that only members can obtain
Personal InvestmentPeople must invest their time in order to stay engaged
over time
It’s Not All About YouIt’s okay to feature your brand, but it can’t always be the
main attraction
7 Golden Rules in Digital Relationship Marketing
1. Sharing, partnering, endorsing2. Perfect pitch3. Personalized and individualized4. Keep it simple, stupid5. Members only6. Personal investment7. It’s not about you
Jonathan Richmanj.richman@bridgeworldwide.comTwitter: @jonmrich(530) 346-3567
http://www.doseofdigital.com http://www.bridgeworldwide.com
Contact Me
Recommended