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This keynote was delivered by Adda Kirkili, Thinkdigital's Regional Head of Business Development, at IAB Serbia's Forum and focuses, among others, on the emergence of Media Convergence, the challenges and opportunities that come with it for advertisers, whereas it offers 7+1 tips for the era of multichannel advertising.
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Digital Day 2013
One for all, all for one! The 3 musketeers in the era of convergence
In the era of convergence
Transformers: “Dark of the Moon & the 3 musketeers”
Multiscreen is Reality!? Connected TV is Changing the Digital & Television Landscape
User behaviour is radically changing
Multiscreen is a fact of life in digital media use
When they want it
Where they want it
Connectivity via mobile phones increases engagement
EU: 44% WE:47% NE:50% SE:46% CEE:40%
40% of CEE users own a smartphone
Media multi-tasking = more active consumers
44% of CEE users are online whilst watching TV
EU: 48% WE:58% NE:59% SE:39% CEE:44%
of CEE Internet users watch TV online 81% EU: 73%
WE:67% NE:81% SE:65% CEE:81%
Video isn’t just
for TV anymore!
Global Ad Economy has spoken!
US Major Ad Spending, by Media (Billions)
Global Ad Economy
Display
Search
Social
BRANDS ARE TAPPING INTO MULTIDEVICE & CROSS CHANNELS
Mobile
How do brands & the advertising market react?
They face challenges when they plan, execute & optimize across screens
How do brands & the advertising market react?
-There is more data, than information -Have to make sense of it so as to utilize it
Imagine managing your brand message over TV, PCs, laptops, tablets, mobile phones,
even out-of-home
In real time
Imagine you're not imagining
Even out-of-home ?
Ad partnerships Cross TV & Online
©2013 DG Inc. All rights reserved
Online TV
VideoFusion
Unique Value Proposition
©2013 DG Inc. All rights reserved
Open APIs with
automated data feeds
Unified reporting and
analytics
Industry standard
currency for TV and
online
Robust proprietary
online video data and
metrics
Configurable campaign
monitor alerts
Integrate online, offline
& proprietary data
Easy-to-read
reports
Customizable,
dashboard with
multiple visualizations
©2013 Digital Generation Inc. All rights reserved
Something new is on the horizon
Any Spot, Any Screen
7+1 tips to diving into convergence
1. High Definition Matters 2. Content is King
3. Sharing means Caring
4. Don’t be late to the (3rd) Party
5. Who is & Where is the consumer
6. Don’t Sell Dog Food to Cat People
Optimize on the Fly
7. Optimize on the fly
This Screen, That Screen,
Just Make Sure it Works
Thank you, Adda Kirkili Regional Head of Business Development Email: addak@thinkdigital.net
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