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A short presentation describing the different roles of graphic designers, interaction designers, how they work together, and the importance of usability testing in order to create engaging user centered solutions.
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THE THREE MUSKETEERS!
GRAPHIC DESIGN!
INTERACTION DESIGN!
USABILITY TESTING!
Why each discipline is just as crucial as the other …!
!MYTH #1!
!
A WEB DESIGNER IS THE ONLY DESIGNER WE NEED.!
!MYTH #2!
!
WE ARE ALMOST DONE WITH THE DESIGN SINCE THE CLIENT !
HAS APPROVED THE WIREFRAMES. !
!MYTH #3!
!
USABILITY TESTING IS TOO EXPENSIVE.!
GRAPHIC DESIGN! USABILITY TESTING!INTERACTION DESIGN!
Programming!
INTERACTION DESIGN!
GRAPHIC DESIGN!
USABILITY TESTING!
Programming!Business goals!
Marketing!
THE INTERACTION DESIGNER!
Identify business goals!
Identify target groups!
Identify user needs !
Concept development!
Information architecture!
Wireframes!
Emotional design!
Readability!
THE GRAPHIC DESIGNER!
Style and tone!
Clarify visual values!
Branding guidelines!
Concept development!
Emotional design!
Layout and focus areas!
Colors and contrast !
Fonts, readability!
THE USABILTIY TESTER!
A series of tasks!
Notice problems they encounter!
Test assumptions!
Solve opinion battles!
Uncover unexpected issues !
Get neutral observations!
EMOTIONALLY ENGAGING AND USER-CENTERED SOLUTIONS!
Windows Phone 7 vs. iPhone 5!
Aftenposten.no vs. VG.no!
Starbucks.com vs. Kaffebrenneriet.no!
ENGAGING & INTERACTIVE SOLUTIONS = !
USABLE + SMART + USER FRIENDLY + EMOTIONAL + ATTRACTIVE + TESTED!
All powers combined, !
we can make some pretty engaging solutions. !
But we need to be PROACTIVE and convince our clients !
that the investment is worth it! !
ALL FOR ONE AND ONE FOR ALL! !
Lillian Ayla Ersoy / Email: [email protected] / Twitter: LillaylaUX!
