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Here's the description from this talk I gave:We are natural born story tellers. But all too often, we in the nonprofit world aren’t good at telling our story. This session will help you cast your vision and mission in ways people will remember!You’ll learn:* the basic components of all compelling stories* how a trip to the supermarket can help you make your story engaging* what an “elevator pitch” is and why it can quickly become stale, and* a really easy way to keep all your communications fresh and “on story.”
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Who’s Telling YOUR Story?Increasing the effectiveness of your communication, one story at a time
Marc A. Pitman, FundraisingCoach.com
More New 501(c)3’s Each Year
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1995 2000 2005 2007
Statistics from National Center for Charitable Statistics http://nccsdataweb.urban.org/
Huge DNA picture strand
Campfire picture with people talking
Sylvan Learning Center
Sylvan Learning Center
New Scientist, May 2005
More New 501(c)3’s Each Year
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1995 2000 2005 2007
Statistics from National Center for Charitable Statistics http://nccsdataweb.urban.org/
A trip to the grocery store
Set structure of storytelling 2300 years ago– Beginning, Middle, End
Set structure of storytelling 2300 years ago– Beginning, Middle, End– Has a hero
Set structure of storytelling 2300 years ago– Beginning, Middle, End– Has a hero– Needs CONFLICT
(hero+obstacle=conflict)
Set structure of storytelling 2300 years ago– Beginning, Middle, End– Has a hero– Needs CONFLICT
(hero+obstacle=conflict)– The storyteller works to help the listener
be immersed in the story
Storytelling for Dummies
Storytelling for Dummies
Act 1: Get hero up a tree
Storytelling for Dummies
Act 1: Get hero up a tree
Act 2: Throw rocks at him
Storytelling for Dummies
Act 1: Get hero up a tree
Act 2: Throw rocks at him
Act 3: Get him down
Hero must be a person
Your Stories = Your Culture
Your Stories = Your Culture
“Genesis” Story
Your Stories = Your Culture
“Genesis” Story “Balaam” Stories
Your Stories = Your Culture
“Genesis” Story “Balaam” Stories “Job” Stories
Your Stories = Your Culture
“Genesis” Story “Balaam” Stories “Job” Stories “Nehemiah” Stories
Your Stories = Your Culture
“Genesis” Story “Balaam” Stories “Job” Stories “Nehemiah” Stories “Revelation” Stories
Picture of Elevator Or people in an elevator
Organizing Stories
The Rule of 3’s
Organizing Stories
The Rule of 3’s
0. Define Your Jennifer
Organizing Stories
The Rule of 3’s
0. Define Your Jennifer
1. 3 Attributes
Organizing Stories
The Rule of 3’s
0. Define Your Jennifer
1. 3 Attributes
2. 3 Channels
Organizing Stories
The Rule of 3’s
0. Define Your Jennifer
1. 3 Attributes
2. 3 Channels
3. 3 Times a Month for 3 Months
Repeat. Repeat. Repeat.
Horse vet picture
Storytelling Resources
Andy Goodman www.agoodmanonline.com
Cliff Atkinson www.sociablemedia.com
Marc A. Pitman www.fundraisingcoach.com marc@fundraisingcoach.com
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