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bbcon 2013
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Who’s Telling YOUR Story? Increasing the effectiveness of your communication, one story at a time
PRESENTED BY MARC A. PITMAN
FUNDRAISINGCOACH.COM
Twitter: @marcapitman
Hashtag: #bbcon
More New 501(c)3’s Each Year
Statistics from National Center for Charitable Statistics http://nccsdataweb.urban.org/
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200,000
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1995 1998 2000 2005 2008
Who am I? Author of Ask Without Fear!
and Who’s Telling Your Story?
Creator of Fundraising Kick
www.FundraisingKick.com
Extensive experience in marketing and fundraising in education, healthcare, arts, and professional associations
Train nonprofit leaders around the world & regularly sought out by media outlets
Goals
1. To overwhelm you with useful information
2. To give you 2 very practical exercises to get you started on your stories
Campfire picture with people talking
Even cavemaen told stories!
1. “The one that got away”
Huge DNA picture strand
“Story Proof: The Science Behind
the Startling Power of Story”
by Kendall Haven
This isn’t your father’s media
It used to be that 3 ads reached 85% of viewers.
Not anymore!
LOTS of distraction & fragmentation
Now there are literally HUNDREDS of TV options! Alone!
You need to breakthrough!
So how do you break through?
STORIES!
A trip to the grocery store
Set structure of
storytelling 2300
years ago
Set structure of
storytelling 2300
years ago – Beginning, Middle, End
Set structure of
storytelling 2300
years ago – Beginning, Middle, End
– Has a hero
Has to be a person
The hero has to be a person
Set structure of
storytelling 2300
years ago – Beginning, Middle, End
– Has a hero
– Needs CONFLICT
(hero+obstacle=conflict)
Good Night Moon vs. Disney vs. Mission Impossible
No conflict
Some conflict
Good Night Moon vs. Disney vs. Mission Impossible
Good Night Moon vs. Disney vs. Mission Impossible
Lots of conflict!
Set structure of
storytelling 2300
years ago – Beginning, Middle, End
– Has a hero
– Needs CONFLICT
(hero+obstacle=conflict)
– The storyteller works to
help the listener be
immersed in the story
Storytelling for Dummies
Act 1: Get hero up a tree
Storytelling for Dummies
Act 1: Get hero up a tree
Act 2: Throw rocks at him
Storytelling for Dummies
Act 1: Get hero up a tree
Act 2: Throw rocks at him
Act 3: Get him down
5 Buckets for Stories
Let’s look at 5 typical buckets of stories
Especially non-disaster relief stories
5 Buckets for Stories
1. Founding Story
5 Buckets for Stories
1. Founding Story
2. Mess Up Stories
5 Buckets for Stories
1. Founding Story
2. Mess Up Stories
3. Suffering Stories
5 Buckets for Stories
1. Founding Story
2. Mess Up Stories
3. Suffering Stories
4. Phoenix Stories
5 Buckets for Stories
1. Founding Story
2. Mess Up Stories
3. Suffering Stories
4. Phoenix Stories
5. Glorious End Stories
m
In control = Out of touch
“The more in control we are, the more out of touch we become…” —A.G. Lafley, CEO P&G
New social media tools cropping up all the time!
So many ways people can talk about you!
How do you give people a script?
Picture of Elevator
Or people in an elevator
Organizing Stories
with The Rule of 3’s
Organizing Stories
with The Rule of 3’s
0. Define Your Jennifer
Organizing Stories
with The Rule of 3’s
0. Define Your Jennifer
1. 3 Attributes
Organizing Stories
with The Rule of 3’s
0. Define Your Jennifer
1. 3 Attributes
2. 3 Channels
Organizing Stories
with The Rule of 3’s
0. Define Your Jennifer
1. 3 Attributes
2. 3 Channels
3. 3 Times a Month for 3 Months
Organizing Stories
with The Rule of 3’s
0. Define Your Jennifer
Make it a as clear a picture as possible
Saddleback Sam
Organizing Stories
with The Rule of 3’s
0. Define Your Jennifer
1. 3 Attributes
Organizing Stories
with The Rule of 3’s
0. Define Your Jennifer
1. 3 Attributes
2. 3 Channels
Organizing Stories
with The Rule of 3’s
0. Define Your Jennifer
1. 3 Attributes
2. 3 Channels
Horse vet picture
Organizing Stories
with The Rule of 3’s
0. Define Your Jennifer
1. 3 Attributes
2. 3 Channels
3. 3 Times a Month for 3 Months
Repeat. Repeat. Repeat.
Organizing Stories
with The Rule of 3’s
0. Define Your Jennifer
1. 3 Attributes
2. 3 Channels
3. 3 Times a Month for 3 Months
Attributes Channels
A 1
B 2
C 3
Organizing Stories
with The Rule of 3’s
0. Define Your Jennifer
1. 3 Attributes
2. 3 Channels
3. 3 Times a Month for 3 Months
Attributes Channels
A 1
B 2
C 3
Attributes Channels
B 1
C 2
A 3
Organizing Stories
with The Rule of 3’s
0. Define Your Jennifer
1. 3 Attributes
2. 3 Channels
3. 3 Times a Month for 3 Months
Attributes Channels
A 1
B 2
C 3
Attributes Channels
B 1
C 2
A 3
Attributes Channels
C 1
A 2
B 3
Storytelling Resources
www.FundraisingCoach.com/storytelling
501 Videos www.MovieMondays2.com
Andy Goodman www.agoodmanonline.com
Cliff Atkinson www.SociableMedia.com
Doug Stevenson www.DougStevenson.com
Kendall Haven www.KendallHaven.com
Fund Coaches www.FundCoaches.com
Send me an email at [email protected] to get my free email newsletter & a free copy of my guide to email solicitation.
