Technobabble or Technobrilliance

technobabble or technobrilliance?

Lauren CanditoCo-Founder, Social Media Solutions

1Tuesday, April 19, 2011

"Every period of hardship from the ice age to the

great depression spurred evolution and innovation."

Evolve

or become extinct

Think about the history of marketing communication…11Tuesday, April 19, 2011

Buy Our Stuff! Call

Order Today!

But Wait…There’s More!

What is Social Media?

Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn

communication into interactive dialogue.

Social Media

blogsphoto sharing

forums

bookmarking sites

rating sites

podcastsmicroblogging

video sharing

Social media sites include…

Real World ExamplesInnovation & Excellence

The University of Alabama Na5onal Alumni Associa5on

Emory University Blue Pig Campaign

Oklahoma State University Alumni Associa5on

“I think we’re a preEy good example of how you can do a lot with a li.le. We’ve got a very small budget. It doesn’t take that much money to build a Facebook Page. It takes a lot of hard work

and effort.”

Texas Tech University32Tuesday, April 19, 2011

University of Central Oklahoma35Tuesday, April 19, 2011

West Point Associa5on of Graduates37Tuesday, April 19, 2011

Texas A&M University40Tuesday, April 19, 2011

Texas A&M UniversityTexas A&M University41Tuesday, April 19, 2011

Butler University

Stanford University

Harvard

Let’s go off campus for a bit...

San Juan Marriot Video Campaign

Domino’s UK

KLM Surprise

• 130,000 YouTube views• 1,461 Tweets• 1,999 blog posts and

news articles• 8 mentions on national TV

broadcasts• 93% increase in visitors to

the “How It Works” page of their website

• 14 user-generated videos• 51 user-generated photos

My Starbucks Idea

Tony Hawk’s Treasure Hunt

Are You Prepared?Tips for Getting Started

Who will be listening?

Who will be posting?

Find your voice

A Community Manager’s job is to use social media tools to build, manage, and protect relationships with your audience.

When will you post?

Choose your platforms

Develop a content calendar

Choose your tools

How will you manage resources?

How will you integrate other marketing efforts?

Do You Need an Employee Policy?

Getting Started

Be Amazing

BeAccessible

BeAuthentic

Provide real value

Community Guidelines

Honest and transparent

Respond and

participate

Use the Rule of Thirds

Build relationships with influencers

Make it easy to re‐mix your content

Remember... There is no instant gratification

Results require effort over time

Use metrics to discover what works and what doesn’t

Tips for Getting Started

Questions?

Ask me later...Lauren@SocialMediaSolutionsLLC.com

www.SocialMediaSolutionsLLC.com

www.SM4Edu.ning.com

ASK ME LATER...

Lauren@SocialMediaSolutionsLLC.com

www.SocialMediaSolutionsLLC.com

www.SM4Edu.ning.com

Technobabble or Technobrilliance

Business

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