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A look at how higher education constitutions are using social media.
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technobabble or technobrilliance?
Lauren CanditoCo-Founder, Social Media Solutions
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"Every period of hardship from the ice age to the
great depression spurred evolution and innovation."
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Evolve
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or become extinct
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Think about the history of marketing communication…11Tuesday, April 19, 2011
Buy Our Stuff! Call
Now!
Order Today!
But Wait…There’s More!
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What is Social Media?
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Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn
communication into interactive dialogue.
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Social Media
blogsphoto sharing
forums
bookmarking sites
rating sites
podcastsmicroblogging
video sharing
wikis
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Social media sites include…
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Real World ExamplesInnovation & Excellence
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The University of Alabama Na5onal Alumni Associa5on
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The University of Alabama Na5onal Alumni Associa5on
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The University of Alabama Na5onal Alumni Associa5on
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Emory University Blue Pig Campaign
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Emory University Blue Pig Campaign
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Oklahoma State University Alumni Associa5on
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Oklahoma State University Alumni Associa5on
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“I think we’re a preEy good example of how you can do a lot with a li.le. We’ve got a very small budget. It doesn’t take that much money to build a Facebook Page. It takes a lot of hard work
and effort.”
Oklahoma State University Alumni Associa5on
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Texas Tech University32Tuesday, April 19, 2011
Texas Tech University33Tuesday, April 19, 2011
Texas Tech University34Tuesday, April 19, 2011
University of Central Oklahoma35Tuesday, April 19, 2011
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West Point Associa5on of Graduates37Tuesday, April 19, 2011
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Texas A&M University40Tuesday, April 19, 2011
Texas A&M UniversityTexas A&M University41Tuesday, April 19, 2011
Butler University
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Stanford University
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Harvard
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Let’s go off campus for a bit...
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San Juan Marriot Video Campaign
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Domino’s UK
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KLM Surprise
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• 130,000 YouTube views• 1,461 Tweets• 1,999 blog posts and
news articles• 8 mentions on national TV
broadcasts• 93% increase in visitors to
the “How It Works” page of their website
• 14 user-generated videos• 51 user-generated photos
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My Starbucks Idea
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Tony Hawk’s Treasure Hunt
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Are You Prepared?Tips for Getting Started
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Who will be listening?
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Who will be posting?
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Find your voice
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A Community Manager’s job is to use social media tools to build, manage, and protect relationships with your audience.
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When will you post?
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Choose your platforms
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Develop a content calendar
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Choose your tools
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How will you manage resources?
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How will you integrate other marketing efforts?
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Do You Need an Employee Policy?
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Getting Started
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Be Amazing
BeAccessible
BeAuthentic
Provide real value
Community Guidelines
Honest and transparent
Respond and
participate
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Use the Rule of Thirds
Build relationships with influencers
Make it easy to re‐mix your content
Remember... There is no instant gratification
Results require effort over time
Use metrics to discover what works and what doesn’t
Tips for Getting Started
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Questions?
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Ask me [email protected]
www.SocialMediaSolutionsLLC.com
www.SM4Edu.ning.com
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ASK ME LATER...
www.SocialMediaSolutionsLLC.com
www.SM4Edu.ning.com
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![Intercalated BScs why do we offer them and what do they ...OR exam OR succes$ OR fail$) , bsc OR bachelor OR degree OR intercalated [Text Word] OR honours [TW] OR honors [TW] OR complementary](https://img.pdfslide.us/doc/110x75/5fcc03dabcb8785ef50d8933/intercalated-bscs-why-do-we-offer-them-and-what-do-they-or-exam-or-succes-or.jpg)
