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TAKING YOUR BUSINESS…INTO THE FUTURE
November 2015Gina Schreck - President, SocialKNX
@GinaSchreck
In the Beginning…We Got ConnectedAnd Never Looked Back
@GinaSchreck
Google Gave Us Search in the Mid-Nineties
@GinaSchreck
Apple Made Us SMART
@GinaSchreck
WWWWhatever information we wantWherever we areWhenever we want it
@GinaSchreck
Digital Darwinism:When Technology is Advancing Faster Than People Can Keep Up
@GinaSchreck
1: 3 Will Be UnEmployablein the next 5 years
Because they can’t (or won’t) evolve
@GinaSchreck
“If today’s social tools are not in your blood it is difficult to imagine their power
and use them for good.”
~Avinash Kaushik, Digital Marketing Evangelist for Google
@GinaSchreck
Leaders Must Start Holding Their Teams Accountable for Embracing Today’s Tools
or They Will All Go Down Together
@GinaSchreck
“If you don’t cannibalize yourself, someone else will”
~ Steve Jobs
@GinaSchreck
STATE OF SOCIAL MEDIA• 7+ Billion People • 6 Billion have mobile phones• 4 Billion have flushing TOILETS!• 1.5 Billion on Facebook• 78% of Facebook Users on MOBILE• 380 Million on LinkedIn – 107 Million in US • 320 Million Twitter Users• 100 Hours of Video Uploaded to YouTube every 60 SECONDS!
@GinaSchreck
DIGITAL NATIVES are those 35 or younger. Don’t necessarily LOVE technology, but
don’t know a world without it.
@GinaSchreck
Digital Immigrants are those over 35 who have to decide whether to enter and
embrace this new digital world or stay behind and become extinct
@GinaSchreck
You Might Be a Digital Immigrant
@GinaSchreck
Let’s Get On Board@GinaSchreck
Building Your Power Brandwith Today’s Tools
@GinaSchreck
EXPERTGreat Resource
TRUSTWORTHY
Who Will Others Say You Are?
@GinaSchreck
Be HELPFUL Be QUIET!
Be INTERESTING
@GinaSchreck
Twitter Best Practices@GinaSchreck
Follow Smart People
Share Smart Content
Build Smart Relationships
@GinaSchreck
Facebook Best Practices@GinaSchreck
Connect with Potential Clients (when appropriate)
Follow Business Pages of Clients & Prospects
Build Relationships
@GinaSchreck
LinkedIn Best Practices@GinaSchreck
Be FINDABLE (add keywords to your profile)
Be ACTIVE (update, post, like other’s content)
Be CONNECTING (add new people to your contacts weekly)@GinaSchreck
Use the Right Toolsto save time and sanity
@GinaSchreck
Sprout Social or Hootsuite(Manage) Flipboard
(Currate) Pulse
(Currate) Evernote
(Jot post ideas)
@GinaSchreck
Tools to WatchBlabSnapchatFacebook Notes & More
@GinaSchreck
Be Adventurous@GinaSchreck
SocialKNX is a content marketing and social media management agency, helping you connect to your world.
Contact us for a social marketing audit or to get help today! 800-556-5927 or www.SocialKNX.com
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