TAKING YOUR BUSINESS…INTO THE FUTURE

November 2015Gina Schreck - President, SocialKNX

@GinaSchreck

In the Beginning…We Got ConnectedAnd Never Looked Back

@GinaSchreck

Google Gave Us Search in the Mid-Nineties

@GinaSchreck

Apple Made Us SMART

@GinaSchreck

WWWWhatever information we wantWherever we areWhenever we want it

@GinaSchreck

Digital Darwinism:When Technology is Advancing Faster Than People Can Keep Up

@GinaSchreck

1: 3 Will Be UnEmployablein the next 5 years

Because they can’t (or won’t) evolve

@GinaSchreck

“If today’s social tools are not in your blood it is difficult to imagine their power

and use them for good.”

~Avinash Kaushik, Digital Marketing Evangelist for Google

@GinaSchreck

Leaders Must Start Holding Their Teams Accountable for Embracing Today’s Tools

or They Will All Go Down Together

@GinaSchreck

“If you don’t cannibalize yourself, someone else will”

~ Steve Jobs

@GinaSchreck

STATE OF SOCIAL MEDIA• 7+ Billion People • 6 Billion have mobile phones• 4 Billion have flushing TOILETS!• 1.5 Billion on Facebook• 78% of Facebook Users on MOBILE• 380 Million on LinkedIn – 107 Million in US • 320 Million Twitter Users• 100 Hours of Video Uploaded to YouTube every 60 SECONDS!

@GinaSchreck

DIGITAL NATIVES are those 35 or younger. Don’t necessarily LOVE technology, but

don’t know a world without it.

@GinaSchreck

Digital Immigrants are those over 35 who have to decide whether to enter and

embrace this new digital world or stay behind and become extinct

@GinaSchreck

You Might Be a Digital Immigrant

@GinaSchreck

Let’s Get On Board@GinaSchreck

Building Your Power Brandwith Today’s Tools

@GinaSchreck

EXPERTGreat Resource

TRUSTWORTHY

Who Will Others Say You Are?

@GinaSchreck

Be HELPFUL Be QUIET!

Be INTERESTING

@GinaSchreck

Twitter Best Practices@GinaSchreck

Follow Smart People

Share Smart Content

Build Smart Relationships

@GinaSchreck

Facebook Best Practices@GinaSchreck

Connect with Potential Clients (when appropriate)

Follow Business Pages of Clients & Prospects

Build Relationships

@GinaSchreck

LinkedIn Best Practices@GinaSchreck

Be FINDABLE (add keywords to your profile)

Be ACTIVE (update, post, like other’s content)

Be CONNECTING (add new people to your contacts weekly)@GinaSchreck

Use the Right Toolsto save time and sanity

@GinaSchreck

Sprout Social or Hootsuite(Manage) Flipboard

(Currate) Pulse

(Currate) Evernote

(Jot post ideas)

@GinaSchreck

Tools to WatchBlabSnapchatFacebook Notes & More

@GinaSchreck

Be Adventurous@GinaSchreck

SocialKNX is a content marketing and social media management agency, helping you connect to your world.

Contact us for a social marketing audit or to get help today! 800-556-5927 or www.SocialKNX.com