Taking You Social Media from Personal to POWERFUL

Taking your Social Media From Personal to Powerful

Presented By: Dana R Zezzo

Cell 440-344-5933dana@jetlinepromo.com

Disclaimer• The theory's and practices discussed in

this presentation ONLY make sense and hold true ONCE you make the conscious decision that your social media presence in NO LONGER personal but a true conduit and or platform to build long term relationships AND YOUR personal BRAND. Make it POWERFUL.

Oh and IT’S FREE!

Why

Facebook 1.19 Billion Users

• Daily active users - 728 million on average

an increase of 25% year-over-year.• Monthly active users - 1.19 billion

an increase of 18% year-over-year.• Monthly Mobile Users - 874 million

an increase of 45% year-over-year. http://tnw.to/t3Fj3

37 Minutes a Day

• Americans spend an average of 37 minutes daily on social media, a higher time-spend than any other major Internet activity, including email.

• Read more: http://www.businessinsider.com/social-media-engagement-statistics-2013-12#ixzz2xVr9u7Wg

• It turns out Facebook fans spend more money on the brands they like—$116 a year more than nonfans—even if their income was equal. In addition, those who liked brands were 18% more satisfied with the brand and 11% more likely to continue buying the brand. I guess all those little percentages add up to $$$ for the brand.

http://gizmodo.com/5995468/your-facebook-like-is-worth-17417/all

Moral of Stats?

Yes – your customers are on Facebook!

Where Do You Start?

5 Areas of Focus

• Profile• Content• Sharing Information• Privacy• ALWAYS be building your network!

Profile• Picture? • Timeline image? • Contact info?• WORK? • Live?

Help your future connections connect the DOTS……….

Content

• 360 Degrees? • Know / Like / Trust?• Humanize? • Match Voice? • Avoid Negativity!

360 Degree Content

Sharing Information• From other profile pages? • From Brand pages? • From Groups?• Any electronic space? • Tagging• Hashtags

Privacy Fear verses Control

• Settings• Remove Tag• Enable Timeline Reviews

Reminder – the more you lock down then less personal branding takes place….

Building Your Network

• When – ALWAYS• Set Goals - Example: 5 a day• Create a Hit List• Convert Fast.

Recap 5 Areas of Focus

• Profile – complete means conversion• Content – Know / Like / Trust• Sharing – Efficient / Time Management• Privacy – Self Comfort / Control • ALWAYS be building your network!

• Make your Social Media Powerful

Turning Social in Revenue

• 15 – 30 million Businesses in the US• All building social sites? YES• Promotion Products would be a top 5 way to

promote.• Ave industry PO $300.00• Total New Revenue Potential $4.5 Billion

THANK YOU!

Presenter:Dana R. Zezzo

SVP Jetline