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CAPTURE THE MINDSHARE AND THE MARKET SHARE WILL FOLLOW Creating a Powerful Personal Brand www.LibbyGill.com

Creating a Powerful Personal Brand

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Keynote speaker Libby Gill on inspiring excellent in the workplace - "capture the mindshare and the market will follow."

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Page 1: Creating a Powerful Personal Brand

CAPTURE THE MINDSHARE AND THE MARKET SHARE WILL FOLLOW

Creating a Powerful Personal Brand

www.LibbyGill.com

Page 2: Creating a Powerful Personal Brand

A brand is the promise of authentic value expressed across multiple platforms.

A “Mindshare Brand” is one that consistently over-delivers on that promise.

What Is a Brand?

Page 3: Creating a Powerful Personal Brand

Why Do We Need a Brand?

Your brand is a digital legacy in the making. If you don’t define your brand, the world will simply assign you one.

Page 4: Creating a Powerful Personal Brand

• Deliver consistent value

• Create loyalty

• Motivate others to act

• Connect emotionally

• Confirm credibility

Powerful Personal Brands…

Page 5: Creating a Powerful Personal Brand

Confirm Your Expert Status

Page 6: Creating a Powerful Personal Brand

Connect Emotionally

Page 7: Creating a Powerful Personal Brand

• Captures heads & hearts• Is meaningful & memorable• Delivers massive value

Craft a “Sticky” MessageThat Consistently…

Page 8: Creating a Powerful Personal Brand

[email protected] Twitter @LibbyGill Facebook “Meet Libby Gill”

“Be yourself. Everyone else is taken.”

- Oscar Wilde