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This is a presentation developed for the 2103 Conference of New England Executive Women in Healthcare.
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Hello!Dan Dunlop, JenningsTake Control of Your Online Reputation. Assert Your Brand.
My Wife
Why bother?
• You tell me…• Other professionals will research you online.
You want to influence what they find.• You need to safeguard your personal brand.• You may want to find a new position one day.• Prospective employees may Google you.• Your daughter may Google you.
Reputation Management
Learn to Enjoy Profile Building
Key to Success
It’s your brand……your career…
…so market yourself!
Monitoring your brand:
• How many of you have Google Alerts set up with your name as the search term?
• “Your name” + “your organization”• Search for your name periodically with
different search engines: try Bing• You must be vigilant
Quiz
What Can We Learn About Jill?
Jill Ettori
www.linkedin.com/pub/jill-ettori/5/47/a43
Jill Ettori
Jill Ettori
Jill Ettori
Jill Ettori
Catherine Bromberg
Catherine Bromberg
Catherine Bromberg
Searching for Dan
My Online Profile
Searching for Dan….
• Google Search Page One:– Twitter feed– LinkedIn– Facebook– My company (Jennings)– My blog – The Healthcare Marketer– YouTube
My Online Profile
Searching for Dan….
• Google Search Page Two:– Google+– Pinterest– Book Chapter: Thought Leaders on Hospital
Marketing– Column for Ragan.com– Paper.li– Ning Community
My Online Profile
The Basic Formula
• Comprehensive LinkedIn Profile• Google+ Profile• Twitter Feed• Amazon Profile & Reviews• Host Roundtables & Speak at Conferences• Write• Facebook?
Your Online Profile
What are your thoughts about Facebook? Personal vs. Professional
• Who should you friend, and why?• If you “like” or accept friend requests from
business associates, then keep the crazy stuff off of your Facebook page.
• And check your privacy settings. Always a good idea.
• Use good judgment.
Google +
Google +
Google +
• Build Circles – Friends, Colleagues, Healthcare Professionals, etc.
• Use the Google+ button to quickly post content. No effort required.
• Let people know how to connect with you via other platforms: LinkedIn, Twitter, etc.
Google +
Your LinkedIn To Do List:
• Join relevant groups – demonstrates your connection to the industry
• Complete your profile • Keep it updated• Add detail
Amazon Profile & Book Reviews
• Great way to add to your online profile• Thought leader activity• To Do:– Create your Amazon profile– Try to do one review each year– Create Lists
Amazon
Amazon
Amazon
Amazon
Amazon
How many of you use Twitter?
• I was slow to adopt it.• Try it.• The key is to follow industry hashtags.• Hashtags? #hcmktg #hcsm #aco #pcmh• Start by setting up an account.• Follow some industry thought leaders.• Follow people at peer institutions.
#pcmhTwitter
Speaking at Industry Conferences
• Thought leadership activity
• Resume building• Start with
roundtable moderation
Speaking
Write One Article Each Year• Publications are
starved for content
• Start with a white paper
• Submission forms and criteria online
• 1,200 words
Writing
Great vehicle for sharing expertise
• Not for everyone• Get in the habit• Blog posts are not
articles• Be a resource for
industry peers• Searchable
Blogging
Do What You Can & Have Fun• Monitor your online profile: Google Alerts, etc.• Update your LinkedIn Profile• Create a Google+ profile• Create an Amazon.com profile, add a favorite business
book list, review a book• Start a Twitter account• Host a roundtable discussion at a conference• Make a decision about Facebook• Write an article each year
In Summary
• Dan Dunlop, Jennings– ddunlop@jenningsco.com– Twitter: @dandunlop & @JenningsHealth– Linkedin: http://www.linkedin.com/in/dandunlop– Blog: http://thehealthcaremarketer.wordpress.com
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