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Don't Get Fired Because of Your Online Reputation - 7 Ways to Take Control of Your Personal Brand
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Step 1. Discover What’s Online About Youa) Google yourself internationally, not just locally.
– What potential international employers and business partners see when they Google you from their home country may not be what you see when you Google yourself.
– To check out how you appear from another country:• Enter the URL below in your browser’s address bar
– Substitute the first name and last name with your own– Substitute the country code with the relevant 2-letter country code, e.g., US, UK and CA.
• http://www.google.com/search?hl=en&q=jane+doe&meta=&gl=us
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First Name & Last Name
Country Code
Step 1. Discover What’s Online About You
b) To find everywhere you appear online, you can use https://pipl.com/.
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Pipl.com even shows your Amazon Wish List!Interesting
Fact!
Step 1. Discover What’s Online About You
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c) Check how others see you on Facebook. You can do this by just following the order of clicks as shown below.
Step 2. Clean Up Your Personal Branda) Remove accounts, posts and images that don't support
your brand image.– To request the removal of your image (photo or video) from
someone else’s Facebook page:• Go to https://www.facebook.com/help/428478523862899• Complete the appropriate form.
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b) www.justdelete.me gives you an idea of how easy or difficult it is to delete your account from any of a few hundred sites.– It also sends you directly to each site’s account deactivation/ deletion
page.
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Step 2. Clean Up Your Personal Brand
It’s impossible to delete some social media accounts, e.g., YouTube and Pinterest.
Interesting
Fact!
c) Review your social media privacy settings.– Who can tag you in photos?– Who can see your posts?
d) Change the privacy settings in your online accounts.– The more restrictive your privacy settings, the safer
your reputation will be.– Pay close attention to your privacy settings on
networks such as Twitter, Facebook and Instagram.
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Step 2. Clean Up Your Personal Brand
How to Change Your Privacy Settings – Twitter 1
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For example, take note of who can
tag you in photos
How to Change Your Privacy Settings – Facebook
1
23
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How to Change Your Privacy Settings – Instagram
1
2
3
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Step 3. Polish Your Online Presencea) If you don’t already have a LinkedIn account, get
one! Here are just a few reasons why:– It’s the major network to use in building your
professional brand.– The groups you join help you keep abreast of industry
news and make influential connections.– Even if you aren’t looking for a job, recruiters on
LinkedIn may be looking for you.
b) Proactively build your LinkedIn presence.– Don’t just complete your profile, do some stuff, like
sharing content from LinkedIn Influencers and adding new topics.
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Step 3. Polish Your Online Presence
c) Generate your offline professional résumé here. – This helps you to easily see what may be missing
from your résumé .– You can choose from several different layouts then
download it as a PDF file or print it.
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You can generate a professional PDF version of your résumé from your
LinkedIn profile .
Interesting
Fact!
Step 4: Build Your Personal Branda) Personalise your URL on social sites - your vanity
URL.– For example, you can change your LinkedIn URL from
www.linkedin.com/pub/firstname-lastname/15/532/a25 to www.linkedin.com/in/yourname/.
– Customise your LinkedIn public profile URL at the top right side of the page.
– When you send your social profile link to others, it makes an impression and is easy to remember.
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Step 4: Build Your Personal Brandb) Use www.namechk.com to check your user name
availability for multiple social sites at once.
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Step 4: Build Your Personal Brandc) Register your name, if it’s available, with a domain name registrar -
www.yourname.com.– You may not plan to be famous but don’t let someone else buy your name
and have the right to do things with it that don’t fit with your personal brand.
– Domain name registrars that you can try are www.godaddy.com or www.networksolutions.com.
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Step 4: Build Your Personal Brand
d) Fix your social media bios.– Make sure that they are consistent across all your social
media profiles and websites.
e) Ensure that your profile picture is appropriate.– Try to keep it consistent across your accounts.– Ensure that it looks professional, especially for networks like
LinkedIn.– For more relaxed sites like Facebook, you can choose a more
casual picture but keep it appropriate.
f) Deliberately choose your cover photo.– Ensure that it doesn’t negatively impact your profile picture.
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The Difference Between Your Facebook & Twitter Profile Picture & Cover Photo
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Cover Photo
Profile Picture
a) Consistently manage your brand.– Beware of what you post – what you say.– Beware of what you share and like – what matters to
you.– Beware of who you follow – the company you keep.
b) Remember your mobile phone!– If you use Whatsapp or Blackberry Messenger and your
boss and colleagues are contacts, they will see the profile photos and status messages that you post. Don’t be inappropriate.
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Step 5. Manage Your Online Behaviour
Step 6. Monitor Your Online Presencea) Keep abreast of content that is being posted about
you.b) 2 free resources you can use are:– https://www.google.com/alerts– http://www.talkwalker.com/alerts
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Step 7. Use a Digital Media Dashboarda) Consider using a
communication automation tool, such as HootSuite or Branditise.com.– You can schedule outgoing
message posts and manage multiple social media incoming messages from 1 platform.
b) Branditise.com can also help you to create your own customised personal brand strategy.
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Banditise.com Strategy Module
