Supermarket Tactics

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Hüseyin Cem ÖZTÜRK

Yasin Onuralp ÖZKILIÇ

Khairir RAZIQIN

Sevil Esma TUNÇ

What design elements and strategies are used in Migros

Observations were made

In Yuzuncu Yil District

On November 25, 2011 Friday

At around 18 o'clock

In Migros

Found 9 out of 10 techniques listed in the book

Cem Staple items spread throughout the store

Yasin Placing shopping carts by the entrance Cross-merchandising

Khairir More expensive items placed at eye level Items that are not on sale displayed to look like

they are on sale Irrational prices are chosen to make comparison

math difficult Sevil

Impulse-oriented items are near checkouts

CE, 2nd

Cross Merchandising

Placing Shopping Carts by the Entrance

What is the Cross Merchandising?

Watching TV

Breakfast

Unraleted ProductsLogically linking together

1) Selling Unnecessary Item

2) Trip Management

Over %60 of store visits are Quick Trips

Lower %40 of store visits Long Trips

Over %60 of store visits are Quick Trips

Lower %40 of store visits Long Trips

Give us freedom!

ECE, 2nd

Chocolates Gums Jelly beans Candies Ice-creams Water Carbonated soft drinks Magazines Newspapers

Staple items spread throughout the store Cross-merchandising Placing shopping carts by the entrance More expensive items placed at eye level Items that are not on sale displayed to look

like they are on sale Irrational prices are chosen to make

comparison math difficult. Impulse oriented items are near the

checkouts

KHAIRIR RAZIQIN

HÜSEYİN CEM ÖZTÜRK YASİN ONURALP ÖZKILIÇ SEVİL ESMA TUNÇ

How Retailers Trick You Into Buying More. In C. Duzan, T. E. Orhan & E. Yalçın, Academic Speaking Skills.(pp. 76-78 ): Black Swan Publishing House