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Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge. The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria. Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information. w: www.superfastbusiness.co.uk e: info@superfastbusiness.co.uk t: 0845 603 8593
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• Rod Gordon
– Cheltenham-based software house (12 staff)
– Software for exam boards used in 125 countries
– Bespoke software development
• RR Gordon (it’s a long story!)
– Author of booklets of Cotswold Walks
– It’s a business with revenue from advertising …
Rod Gordon or RR Gordon?
Show rrgordon.com & booklets
To publicise my free Cotswold walks booklets at:
http://www.rrgordon.com/TellMeMore-
LittleWalksOverview.htm
In marketing speak: driving traffic to your website
My primary focus for using Twitter:
• Firstly, who is already on Twitter?
•Create an account
•Follow someone
•Read their tweets …
Baby Steps …
https://twitter.com/stephenfry
• Send a tweet
• Hashtag
• Send a tweet to someone
• Direct Messaging
• Re-tweeting
• Notifications
• Follow back
• Searching
Step 2, 3, 4 and onwards
• If you’re famous
• My son Cal
• Gather followers (it’s a numbers game)
• Get people to re-tweet your tweets
– Something interesting
– Be opinionated
– A picture
– What’s in it for them?
• What I do …
How To Use Twitter
• Follow them (and un-follow if they don’t follow you)
• Re-tweet their tweets
• Be active & say something that people want to hear
• Give something away
How Do I Get More Followers?
Dom Joly 200,000 Gloucestershire Echo 7,000 Saga Travel 10,000 Stroud News & Journal 4000 Cotswold Life 4,000 BBC Gloucestershire 18,000 Pam Ayres 29,000 Western Daily Press 6,000 Gloucestershire Wildlife Trust 10,000
288,000
Some people who have re-tweeted my tweets …
http://www.saga.co.uk/blogs/travel/2014/ju
ne/27/short-walks-in-the-cotswolds.aspx
• Communicating
• Support network the Cornish for “good afternoon”
• Generating leads
• Drive traffic to your website make sure you measure the hits, eg goo.gl
• Show your brand’s personality
• Researching trends
• Connecting
• Seeking feedback
• Customer service
• Exposure
• Real-time conversations hashtags on tv, my son Cal
• Increased visibility on search engines
The Soft Benefits
• Schedule your tweets
• Automate tweets (eg when people follow you)
• Automate re-tweets (of accounts you specify)
• Hootsuite
• Cotweet, Twuffer, SocialOomph, Twaitter, Taweet, FutureTweets
Social Media – scheduling & automating
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