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• Rod Gordon
– Cheltenham-based software house (12 staff)
– Software for exam boards used in 125 countries
– Bespoke software development
• RR Gordon (it’s a long story!)
– Author of booklets of Cotswold Walks
– It’s a business with revenue from advertising …
Rod Gordon or RR Gordon?
Show rrgordon.com & booklets
To publicise my free Cotswold walks booklets at:
http://www.rrgordon.com/TellMeMore-
LittleWalksOverview.htm
In marketing speak: driving traffic to your website
My primary focus for using Twitter:
• Firstly, who is already on Twitter?
•Create an account
•Follow someone
•Read their tweets …
Baby Steps …
https://twitter.com/stephenfry
• Send a tweet
• Hashtag
• Send a tweet to someone
• Direct Messaging
• Re-tweeting
• Notifications
• Follow back
• Searching
Step 2, 3, 4 and onwards
• If you’re famous
• My son Cal
• Gather followers (it’s a numbers game)
• Get people to re-tweet your tweets
– Something interesting
– Be opinionated
– A picture
– What’s in it for them?
• What I do …
How To Use Twitter
• Follow them (and un-follow if they don’t follow you)
• Re-tweet their tweets
• Be active & say something that people want to hear
• Give something away
How Do I Get More Followers?
Dom Joly 200,000 Gloucestershire Echo 7,000 Saga Travel 10,000 Stroud News & Journal 4000 Cotswold Life 4,000 BBC Gloucestershire 18,000 Pam Ayres 29,000 Western Daily Press 6,000 Gloucestershire Wildlife Trust 10,000
288,000
Some people who have re-tweeted my tweets …
http://www.saga.co.uk/blogs/travel/2014/ju
ne/27/short-walks-in-the-cotswolds.aspx
• Communicating
• Support network the Cornish for “good afternoon”
• Generating leads
• Drive traffic to your website make sure you measure the hits, eg goo.gl
• Show your brand’s personality
• Researching trends
• Connecting
• Seeking feedback
• Customer service
• Exposure
• Real-time conversations hashtags on tv, my son Cal
• Increased visibility on search engines
The Soft Benefits
• Schedule your tweets
• Automate tweets (eg when people follow you)
• Automate re-tweets (of accounts you specify)
• Hootsuite
• Cotweet, Twuffer, SocialOomph, Twaitter, Taweet, FutureTweets
Social Media – scheduling & automating
