Super-Simple Online Donor Funnel

Super-simple online donor funnel

@johnhaydon

Capture

Nurture

Convert

Partner

Super-simple donor funnel

@johnhaydon

from email to donation

Capture

Nurture

Convert

Partner

Step #1: Super-simple donor funnel

@johnhaydon

from email to donationCapture emails with carrots: ebooks, webinars, sweepstakes, petitions, newsletter, events, etc.

Capture

Nurture

Convert

Partner

Step #1: Super-simple donor funnel

@johnhaydon

from email to donationCapture emails with carrots: ebooks, webinars, sweepstakes, petitions, newsletter, events, etc.

Step #2:Nurture, encourage and segment leads based on their actions (clicks, opens, optins, visits).

Capture

Nurture

Convert

Partner

Step #1: Super-simple donor funnel

@johnhaydon

from email to donationCapture emails with carrots: ebooks, webinars, sweepstakes, petitions, newsletter, events, etc.

Step #2:Nurture, encourage and segment leads based on their actions (clicks, opens, optins, visits).

Step #3:Convert leads into donors, volunteers, renewals, members, etc. This is where they give you their money and their time.

Capture

Nurture

Convert

Partner

Step #1: Super-simple donor funnel

@johnhaydon

from email to donationCapture emails with carrots: ebooks, webinars, sweepstakes, petitions, newsletter, events, etc.

Step #2:Nurture, encourage and segment leads based on their actions (clicks, opens, optins, visits).

Step #3:Convert leads into donors, volunteers, renewals, members, etc. This is where they give you their money and their time.

The pull through

Capture

Nurture

Convert

Partner

Step #1: Super-simple donor funnel

@johnhaydon

from email to donationCapture emails with carrots: ebooks, webinars, sweepstakes, petitions, newsletter, events, etc.

Step #2:Nurture, encourage and segment leads based on their actions (clicks, opens, optins, visits).

Step #3:Convert leads into donors, volunteers, renewals, members, etc. This is where they give you their money and their time.

Capture

Nurture

Convert

Partner

Step #1: Super-simple donor funnel

@johnhaydon

The pull through:from email to donation

Capture emails with carrots: ebooks, webinars, sweepstakes, petitions, newsletter, events, etc.

Step #2:Nurture, encourage and segment leads based on their actions (clicks, opens, optins, visits).

Step #3:Convert leads into donors, volunteers, renewals, members, etc. This is where they give you their money and their time.

Offer value that greatly outweights the cost of joining your email list. The carrot is key here! Answer WIFM.

Make it easy for people join your list.

Use emotional stories, not reason.

Capture

Nurture

Convert

Partner

Step #1: Super-simple donor funnel

@johnhaydon

The pull through:from email to donation

Capture emails with carrots: ebooks, webinars, sweepstakes, petitions, newsletter, events, etc.

Step #2:Nurture, encourage and segment leads based on their actions (clicks, opens, optins, visits).

Step #3:Convert leads into donors, volunteers, renewals, members, etc. This is where they give you their money and their time.

Offer value that greatly outweights the cost of joining your email list. The carrot is key here! Answer WIFM.

Make it easy for people join your list.

Use emotional stories, not reason.

Build momentum with highly-personal and responsive email campaigns (drip campaigns, conditional autoresponders, split-testing). Ask responsibly and they with act with responsibility!

Keep in mind that what you do on social will influence how they feel about you.

Capture

Nurture

Convert

Partner

Step #1: Super-simple donor funnel

@johnhaydon

The pull through:from email to donation

Capture emails with carrots: ebooks, webinars, sweepstakes, petitions, newsletter, events, etc.

Step #2:Nurture, encourage and segment leads based on their actions (clicks, opens, optins, visits).

Step #3:Convert leads into donors, volunteers, renewals, members, etc. This is where they give you their money and their time.

Offer value that greatly outweights the cost of joining your email list. The carrot is key here! Answer WIFM.

Make it easy for people join your list.

Use emotional stories, not reason.

Build momentum with highly-personal and responsive email campaigns (drip campaigns, conditional autoresponders, split-testing). Ask responsibly and they with act with responsibility!

Keep in mind that what you do on social will influence how they feel about you.

Encourage conversion with urgency, emotion and as few clicks as possible. Make it like iTunes or Amazon.com.

Capture

Nurture

Convert

Partner

Step #1: Super-simple donor funnel

(Stewardship)

@johnhaydon

The pull through:from email to donation

Capture emails with carrots: ebooks, webinars, sweepstakes, petitions, newsletter, events, etc.

Step #2:Nurture, encourage and segment leads based on their actions (clicks, opens, optins, visits).

Step #3:Convert leads into donors, volunteers, renewals, members, etc. This is where they give you their money and their time.

Offer value that greatly outweights the cost of joining your email list. The carrot is key here! Answer WIFM.

Make it easy for people join your list.

Use emotional stories, not reason.

Build momentum with highly-personal and responsive email campaigns (drip campaigns, conditional autoresponders, split-testing). Ask responsibly and they with act with responsibility!

Keep in mind that what you do on social will influence how they feel about you.

Survey donors to find ways of creating more value for them, while discovering awesome ideas for marketing!

Encourage conversion with urgency, emotion and as few clicks as possible. Make it like iTunes or Amazon.com.

Founder: Inbound Zombie - a non-profit social media consultancy in Cambridge, MA and the Social Media Fundraising Club.

Trainer: Charityhowto and MarketingProfs.

Speaker: Nonprofit Technology Conference, New Media Expo, 140 Conference, Blackbaud BBCon, Social Media for Nonprofits Boston, etc.

Contributing Writer: Huffington Post, SocialBrite, Care2 Frog Loop, Social Media Today, Digital Marketing Monthly, Examiner.

Author: Facebook Marketing for Dummies and All-in-One (2014).

Clients include: Oceana, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Bucks County Library System, Scholastic, TechSoup, MarketingProfs, WaterAid America, Twin Cities Habitat for Humanity, University of Massachusetts, National Wildlife Federation and Susan G. Komen Greater NYC.

About John Haydon