Successful Social Media in 30 Minutes a Day

SUCCESSFUL SOCIAL

IN 30 MINUTES A DAY

Amanda AustinSocial Media Manager, UF&Shands Communications

WHAT IS “SUCCESS?”

Identify your audience

Define your goals

Create a content strategy

You define your own social media success.

THINGS THAT HURT REACH

Posting too oftenUsing a 3rd party appUsing hashtags or @ symbolsBeing too promotionalLow engagement with users

It’s called social…

so BE social!

30 MINUTE SOCIAL MEDIA

Make social media monitoring and management part of your workflow.

Block off times to focus.

Use scheduling strategically through platform-native scheduling features (for Facebook) and a third party application (for Twitter).

Make use of Twitter lists and Facebook page favorites.

SETUP & PLANNING

Follow other Twitter accounts

Follow other fan pages

Set up searches for your brand, business or org

Set up Twitter lists (local brands, news, national brands, local individuals)

Make an editorial calendar

MORNING MONITORINGTotal time: 10 minutes

• Check notifications and respond to any comments from the

night before.

• Use the @ symbol in your responses so your fan will see the

response. (Facebook)

• Use the “like” button for responses. (Facebook)

• Check Twitter @ replies and respond. (Twitter)

• Review your Facebook news feed for interesting information.

Like or comment on five to 10 statuses. Share one.

AFTERNOON MONITORING

Review your Twitter lists and start conversations with other accounts similar to yours and individuals interested in your content.

Follow back on Twitter and find three to five new pages to like on Facebook.

Browse lists for information you can share later; add it to your editorial calendar.

Schedule posts for the next day.

Total time: 15 minutes

LATE AFTERNOON MONITORING

• Check notifications and respond to any comments from the night

before.

• Use the @ symbol in your responses so your fan will see the

response. (Facebook)

• Use the “like” button for responses. (Facebook)

• Check Twitter @ replies and respond. (Twitter)

• Review your Facebook news feed for interesting information. Like

or comment on five to 10 statuses.

Total time: 5 minutes

QUESTIONS?Email: Austae@shands.ufl.edu

Twitter: @AmandaAustin

RESOURCESDemographic and Analytic Tools

Sprout Social (SproutSocial.com)Minilytics (minilytics.com)LikeAlyzer (likealyzer.com)

Twitter list tutorial

Facebook news feed for pages tutorial

Hootsuite: How to set up streams

Determining the value of social media marketing