Strong Connections: Linking Your Strategy, to Goals, to Data

Sponsored by:A Service

Of:

Strong Connections: Linking Your Strategy, to Goals, to Data

Amy Sample Ward

November 9, 2011

Sponsored by:A Service

Of:

Advising nonprofits in:

• Strategy

• Planning

• Organizational Development

www.synthesispartnership.com

(617) 969-1881

info@synthesispartnership.com

INTEGRATED PLANNING

Sponsored by:A Service

Of:

Affordable collaborative data

management in the cloud.

Sponsored by:A Service

Of:

Today’s Speaker

Amy Sample WardMembership Director,

NTEN - Nonprofit Technology Network

Hosting:

Sam Frank, Synthesis PartnershipAssisting with chat questions:

April Hunt, Nonprofit Webinars

Strong

Connections

Linking strategy,

to goals,

to data

“Actionable Data”

to

“Strategic Data”Amy Sample Ward, NTEN

Twitter: @amyrsward

amy@nten.org

We already have the

tools we needWe just haven’t applied them…

Spoiler Alert:

Step 1:

Linking strategy

to goals

What do you do?

Why do you do it?

What does success look like?

Role of Mission

Step 2:

Linking goals

to social

Where do you engage and why?

With whom?

What value are you creating?

Role of Social

Step 3:

Acting on

Strategic data

Where are you?

Where were you?

Where do you want to be?

Role of Data

I’ll believe it

when I see it.

Linking strategy

to goals

NTEN aspires to a world where all nonprofit

organizations skillfully and confidently use

technology to fulfill their missions. We are the

membership organization of nonprofit technology

professionals. Our members share the common goal

of helping nonprofits use all aspects of technology

more effectively.

Mission

NTEN aspires to a world where all nonprofit

organizations skillfully and confidently use

technology to fulfill their missions. We are the

membership organization of nonprofit technology

professionals. Our members share the common goal

of helping nonprofits use all aspects of technology

more effectively.

Mission to Goal

Linking goals

to social

Establish NTEN Reputation: NTEN is a trusted leader

for information, resources, and education on all

aspects of using technology across your organization

to meet your mission. NTEN is an early adopter;

transparent and open with our evaluations and

experience.

Goal

Establish NTEN Reputation: NTEN is a trusted leader

for information, resources, and education on all

aspects of using technology across your organization

to meet your mission. NTEN is an early adopter;

transparent and open with our evaluations and

experience.

Goal for Social

Acting on

strategic data

• % of Conversation

• # of outside articles & speaking engagements

• Retweets and shares

• # of Member requests for specific information

• positive mentions of NTEN and NTC

• guest content (NTEN blog) promotion

• leading referral sites (external)

• leading referral platforms (social media)

• referral site with longest on site time

Example Metrics

1. Use your mission

2. Connect social to your

ultimate goals

3. Activate your data

4. Evaluate, investigate,

explore

We’ll totally do this…

soon…

ish…

Push back on

strategic data =

Push back on

strategic work.

Getting Started

Use the resources you already have

(your mission, strategies, goals)

Ask staff about the tools they are using

(ID new options and applications)

Try to move some numbers

(evaluate how to influence social media)

Get the template: http://biy.ly/DIYmetrics

Amy Sample Ward

Email: amy@nten.org

Twitter: @amyrsward

Website: http://nten.org

Blog: http://amysampleward.org

Sponsored by:A Service

Of:

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