Stratos hear adrbt + mobiadz

StratosHear

Revolutionizing mobile advertising

AdRBT Concept

Telecom Network

Call Waiting to be answeredCalling Party

Called Party

Word of Mouth PromotionAd continues to play till call answered

Fine Print

• Targeting:

– Day– Time– Region/ Circle– Daily Impression– Probable:

• Gender

• Age

• Impressions heard for less than 5 sec are FREE of COST

• Uniform impressions burn across the day unlike TV/ Radio

Impact

Uniform impression burn round the clock unlike TV / Radio Rated excellent for brand retention

and mass viral activity

Assurance for every impression played

Impressions heard for less than 5 seconds are free of charge

Comparison

• Radio Mirchi Delhi• Maximum probable reach over a

period of 1 month – 35,00,000

• Slot rate 1,500 per 10 second

• Rs 35,00,000 for a period of 1.5

months for a campaign

• Price per person/impression for Radio

is approximately Rs 1

• Ad RBT Delhi

• Maximum assured reach @ 10,00,000

Impressions in Delhi as per current base

• Slot rate 0.25 per 10 second per

impression

• Same assured reach through Ad RBT

– At a price (8.75 Lacs) is which 4 times

cheaper

– In a time ( 10 days) which is 10 times

lesser

Daily Impression – Region wise

Launch Campaign

• Client Launched a new phone

• Ads on RBT helped create massive awareness before the

handset availability on shops

StratosHear – WAP (MobiAdz)

• Premium Mobile WAP Ad Network

• Serves more than 1 billion Text / Banner Ad request via WAP

• More than 200 unique publishers

• Extensive targeting

– Handset manufacturer

– Handset OS

– Handset Functionality

– Operator

– Channel/ Site Genre

Manufacturer % of Inventory

Nokia 52%

Samsung 15.5%

Sony Ericsson 6.90%

LG 2.20%

HTC 1.74%

Others 21%

Samsung Giorgio Armani & Galaxy S

Total Network Inventory: 1 Billion

Handset Targeted Ads: Example Samsung Omnia

Handset Manufacturer Inventory Break Up

iOS – Apple’s OS RIM – Blackberry OSAndroid OS – Sony Ericsson

OS % of Inventory

Symbian 45%

Windows Mobile 3%

RIM 0.5%

Android 1%

iOS 0.5%

Total Network Inventory: 1 Billion

Handset OS Inventory Break up

Banner loads on the site On click the Application opens

The application loads

Application within Banner

Step 1 – About the tour Step 1 - About the Tour Step 2 – Experience the Car (Video)

Back button at the top. Can be replaced with Close button to exit the app

Step 3 – Gallery Step 3 – Gallery

Step 3 – Gallery Step 3 – Gallery Step 3 – Gallery

Expandable Banners with Skinning

Regular size WAP Banner

Expandable Banner

Upon Click

Configurable background Skin

Skin overlaps the site Content for more focus on the advertisement

Cricket Scorecard Branding

Scorecard Inventories: That’s Cricket and Cricket Nirvana

Banner Inventories: Cricbuzz, Cricket Nirvana, That’s Cricket

Estimated Impressions: 4-5 Million

Handsets: All

Operator: All

OS: All

Costs: TBA

MobiAdz Premium Network

• The most premium sites in the country including:

– News Business & Finance Channel:

• Moneycontrol (m.moneycontrol.com)

• IBN Live (m.ibnlive.com)

• Indian Express (m.indianexpress.com)

• Financial Express (m.financialexpress.com)

• Reuters (in.mobile.reuters.com)

• Oneindia (oneindia.mobi)

• Tech2 (m.tech2.com)

– Total available impressions : 100 mn/ Rate Card: 150 Gross CPM*

– Sports

• Cricket Nirvana (m.cricketnirvana.com)

• Cricbuzz (m.cricbuzz.com)

• That’s Cricket (http://cricket.oneindia.mobi)

– Total available impressions: 20mn / Rate Card: 100 Gross CPM*

* Rates for regular banners

Click to Landing Page

Click to Call

Click to Lead

Click to e-mail

Click to download

Other Click to Functionalities

Cricketnirvana That’s Cricket

Mobiluck 160by2.com Reuters India

IBN Live

Cricket & SportsCommunities & Social

Networking Premium News

MobiAdz Network Sites*

*Sample & Indicative Site List

THANK YOU