View
17.960
Download
2
Category
Tags:
Preview:
DESCRIPTION
This presentation is a Social Media Showcase. It shows the ingredients Starbucks uses to ben engaged in Social Media. This presentation was give on Sept 1. 2009 @ Customer Media Council, Heemstede, The Netherlands
Citation preview
Social Media Showcase
Updated Jan 7.
2010
Starbucks social media ingredients
MyStarbucks idea website + Twitter Registered users can give ideas to improve the coffee experience Users can vote and popular ones get implemented Feedback is given on progress Newsletter & Questionairre
Facebook fan page with photo’s and messages
Twitter.com/starbucks to engage people real time
YouTube Channel to show new openings and background info
Flickr.com Photo Channel (not supported by Starbucks)
Starbucks CD Store
2
3
Starbucks social media ingredients
V2V.net is a social network website to engage social minded fans Builds a community around causes that their clients care
about
Starbucks (Redcard) Do something good everyday – Product line that donates
profit to help around the world
Set up Starbucks Shared Planet Commitment to green issues supporting communities
outside US
iPhone Apps (sept 2009) initiated from MyStarbucksidea Store locator Starbucks Card test
LinkedIn Company page for corporate communications
Starbucks collaboration tool
Registered users can give ideas to improve the coffee experience
Users can vote and popular ones get implemented
Feedback is given on progress
4
Newsletter to keep fans activated
Questionairre to get feedback from
MyStarbucks Idea users
7Follow up on MyStarbucksIdea.com
Sept 1. 2009 Facebook fan page with photo’s and messages
8
9
Oct. 20. 2009 Facebook fan page with photo’s and messages
10
Twitter.com/starbucks to engage people real
time
11
YouTube Channel to show new openings
and backgroun
d info
12
Not supported by Starbucks!
13
Buy the instore music online!
14
Starbucks Card personalization
Actively participate
updating the facts
15
16
Starbucks V2V social responsibility network
Engaging social like minded Starbuck fans is different from their own
corporate social responsibility program
Starbucks V2V social responsibility network
17
18
Starbucks corporate environmental social responsibility
19
Starbucks & RED productline to do good
20
Update Sept 2009: Starbucks 2 iPhone Apps
App #1 MyStarbucks
StoreLocatorBookmark favourite
locationsSearch for opening hours
and amenitiesIncluding menu and
nutritional info“drink builder”displays
nutritional info based on selections made
App # 2 Starbucks Card
Test in 16 stores in Seattle and the Bay Area
Displays scannable bar code on cellphone screen to use for purchases, like a Starbuckscard!
21
Social Media B-t-B Ingredients
22
B-t-B & Corporate function using social
media
Various LinkedIn groups
Some facilitate
d by Starbuck
s
33 (Jan 6, 2010)
24
Update Oct 14. 2009 recruitment in Social Media by Starbucks
http://www.youtube.com/watch?v=75sHpVWBUC8&feature=related
Thanks to whyhire.me
25
Update Oct 18. 2009 recruitment in Social media by Starbucks
http://www.youtube.com/watch?v=Vx4x3i63Gfw&feature=related
Thanks to Northwest Recruiters Association and Amy Bethhale
Consumer respons
27
No comments from Starbucks (7. Jan 2010)
Recommended